Vice President of Marketing

About the Company: Growing international hospitality group expanding its presence across the US.Industry HospitalityTypePrivately HeldAbout the RoleThe Company is seeking a Vice President of Marketing to spearhead the development and execution of the US marketing strategy. This senior role demands a candidate with a hands-on approach, capable of both setting the strategic direction and being deeply involved in the operational details. The successful candidate will work closely with senior leadership on various marketing aspects, including branding, digital, social, PR, partnerships, and guest engagement. Key responsibilities for the Vice President of Marketing include leading the overall US marketing strategy, building brand awareness, and driving guest engagement, reservations, and revenue. The role also involves overseeing marketing plans for new openings, managing digital, social, content, PR, and local marketing, and ensuring that marketing efforts align with the company's commercial goals. The ideal candidate will be a strong leader, able to build and develop a marketing team, and will be expected to bring new ideas, partnerships, and opportunities to the business. The ideal candidate for the Vice President of Marketing position at the company will have a background in senior marketing roles within hospitality, restaurants, lifestyle, luxury, or similar consumer-facing businesses. Experience across multiple brands, concepts, or locations is essential, as is a strong understanding of the US market, with a preference for those with Florida or Miami experience. The role requires a commercially minded individual who can connect marketing activities to revenue and guest growth, and who is creative, idea-driven, and in tune with current hospitality and consumer trends. The candidate should be comfortable in a fast-paced, entrepreneurial environment and be a strong leader capable of building and developing a team. The position is suited to someone who is both strategic and hands-on, and who can bring new ideas and opportunities to the table. Functions Marketing