Creative Director

Title: Creative Director

Location: New York City | Initially Remote

Employment Type: Full-Time or Fractional

What You'll Do: Define and lead the brand's creative vision, visual identity, and brand standards across all consumer touchpoints. Develop innovative creative concepts for product launches, integrated campaigns, retail activations, and future product initiatives. Lead creative direction for the brand's website and digital consumer experience. Establish the visual language and content standards for Instagram, TikTok, and other relevant platforms. Direct photography, video, and content production, working with external creative partners. Develop creative assets for a major national retail launch, including in-store displays, merchandising, and retailer-specific materials. Partner closely with the Founder and Digital Marketing leadership to deliver cohesive, high-impact creative. Build and manage a flexible network of freelancers, photographers, stylists, and production partners. What We're Looking For8–10+ years of creative leadership experience within beauty, fashion, lifestyle, wellness, or another highly visual consumer category. Experience developing and building consumer brands from an early stage. Exceptional visual taste, conceptual thinking, and a sophisticated understanding of contemporary design. Strong experience across digital, social, ecommerce, campaigns, and retail creative. A proven ability to translate brand strategy into compelling creative execution. Experience managing external creative resources and production budgets. An entrepreneurial, hands-on mindset with the ability to operate effectively in a lean startup environment. Experience supporting national retail launches or working with Target is a plus.