Multicultural Marketing Manager

Overview In this role, you will develop and execute integrated growth marketing strategies targeting multicultural audiences, translating insights into data-driven campaigns across digital and emerging channels. You will lead cross-functional teams and partner with internal and external stakeholders to ensure marketing goals align with business objectives. You will apply AI and experimentation to boost performance and efficiency in a culture of measurement. This opportunity lets you shape impactful campaigns that drive brand awareness, consideration, and loyalty within diverse communities. Responsibilities Develop and execute integrated growth marketing strategies informed by data and business priorities Translate research and analytics into actionable plans across the customer journey Define audience strategies using segmentation and journey insights for data-driven campaigns Target key audiences across digital and emerging channels with an effective marketing mix Leverage consumer insights and market trends to drive awareness, acquisition, and loyalty among multicultural communities Lead cross-functional teams and agency partners to align on goals and deliverables Collaborate with internal stakeholders, agencies, and communities to ensure culturally relevant marketing and objective alignment Define goals, KPIs, and ROI objectives; monitor and optimize performance Utilize data, analytics, testing, and AI tools to drive ongoing performance improvement Stay updated on media platforms and consumer behavior to inform strategy Key requirements Strong analytical mindset with ability to translate insights into action Deep understanding of digital marketing and emerging channels Experience leading work through influence across cross-functional teams Ability to synthesize complex information and communicate clearly Working knowledge of CRM, performance measurement, and full funnel marketing strategy Excellent written and verbal communication skills 7+ years of marketing or related field with management experience Influence and collaboration across teams Strategic thinking and business acumen Adaptability and experimentation mindset Digital marketing and emerging channelsCRM knowledge Performance measurement and analytics