Meta Ads & Analytics Specialist

Responsibilities: Manage and troubleshoot Meta Ads Manager and Meta Business Suite Assist with Facebook and Instagram advertising campaigns Review campaign performance and identify areas requiring attention Analyze Meta Ads reporting and key performance metrics Help troubleshoot rejected ads, account issues, tracking problems, and campaign errors Assist with Meta Pixel, Events Manager, and conversion tracking Review audience, campaign, ad set, and creative performance Help determine why campaigns may be underperforming Provide clear recommendations based on campaign data Work directly with Carolina and the sales team to resolve Meta-related issues Help ensure leads and conversions are being properly tracked Monitor changes within Meta's advertising platform and adapt when necessary Document recurring problems and solutions Communicate technical Meta issues in a way that non-technical team members can understand

Qualifications: Proven experience working with Meta Ads Manager Strong understanding of Facebook and Instagram advertising Experience with Meta Business Suite Experience analyzing Meta advertising data and analytics Ability to troubleshoot Meta advertising and account issues Understanding of campaign structure, audiences, ad sets, creatives, and optimization Strong analytical and problem-solving skills Strong written and verbal English Ability to explain technical issues clearly Comfortable working independently and taking initiative

Required Skills: Meta Ads Manager Facebook and Instagram advertising Meta Business Suite Meta advertising data and analytics Troubleshooting Meta advertising and account issues Campaign structure, audiences, ad sets, creatives, and optimization Analytical and problem-solving skills Written and verbal English communication Ability to explain technical issues clearly Ability to work independently and take initiative

Preferred Skills: Meta Pixel and Events Manager Conversion API (CAPI) Conversion tracking CRM and lead-management systems Google Analytics or similar analytics platforms Experience troubleshooting disabled/restricted advertising accounts Experience working with sales teams Experience managing multiple Meta Business accounts