Marketing Strategist

Marketing Strategist Woodmen Life is looking to hire a Marketing Strategist to join our team! In this role, you will be responsible for developing and executing marketing strategies that promote Woodmen Life's member extras, fraternal programs, community involvement, and sponsorships. This role serves as the primary marketing liaison to the Fraternal Division, ensuring fraternal initiatives are translated into compelling, market ready campaigns and go to market strategies that support brand differentiation, member engagement, and sales enablement. Woodmen Life is one of the best places to work in Omaha, with more than 135 years of service rooted in purpose and community. Since 1890, Woodmen Life has been dedicated to helping hardworking Americans secure their families' financial futures and leave a lasting legacy. As a purpose-driven, not-for-profit life insurance company, our commitment is to our members and the communities they call home. As a member of the Woodmen Life family, you'll join others who share a commitment to family, community, and country. We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more. Apply today to learn more! We are looking for someone to: Partner closely with the Fraternal Division to develop integrated marketing strategies that promote member extras, fraternal programs, community involvement, and sponsorships. Lead go to market planning and execution for initiatives designed to activate and increase awareness, understanding, and use of Woodmen Life member extras. Translate fraternal priorities into clear messaging frameworks, campaign plans, and activation strategies aligned to brand guidelines. Collaborate with Public Relations, Communications, and Social Media to develop marketing campaigns that highlight Woodmen Life's fraternal impact and community involvement as key brand and sales differentiators. Partner with distribution to develop and execute sales enablement strategies, tools, and resources that help producers understand and activate fraternal value in their sales efforts. Collaborate with internal marketing teams (brand, PR, content, CX, digital, web, and sales training and enablement) to ensure fraternal initiatives are integrated into enterprise initiatives and campaigns. Serve as the strategic connector between Marketing, Fraternal, and Sales teams to ensure fraternal initiatives are clearly positioned and supported in member and sales communications. Support measurement and reporting of fraternal marketing efforts, helping assess effectiveness and inform future strategy. Ensure all deliverables adhere to brand standards and receive required Legal and Compliance approvals prior to launch; maintain documentation and version control. Meets expectations for attendance and punctuality in accordance with the expectations established by your supervisor and Woodmen Life policy. Performs other duties as assigned by management. We need someone who has: Bachelor's degree in marketing, communications, business, or a related field.5+ years of experience in marketing strategy, product development, or integrated marketing. Demonstrated experience developing audience strategies, messaging, and content for consumer and B2B partner channels. Experience developing go to market strategies and managing cross-functional partnerships. Strong understanding of brand strategy, messaging, and campaign activation. Proven ability to translate complex programs or offerings into clear, compelling marketing narratives. Excellent collaboration, communication, and project management skills. Strong project management skills, including vendor/agency management and coordination across internal partners. Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution. Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support. Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies. Ability to work effectively in a fast-paced, high-performing team; excellent interpersonal and presentation skills. Ability to provide seamless, trustworthy, attentive and resourceful (S.T.A.R.) customer service Engages well with others and passionate about providing an exemplary customer experience If you're ready to make an impact in your community, we'd love to hear from you. Apply today! As part of Woodmen Life's employment process, candidates will be required to complete a criminal background check, credit check (when required for position), fingerprint check (when required for position), drug screen and reference checks. Any offer of employment will be contingent upon successfully passing the above. Woodmen Life is welcoming to all regardless of background and beliefs. Woodmen Life respects every associate's unique perspective and contribution. We are committed to creating an environment that values differences, and creates opportunities for growth, leadership and service. This commitment includes providing equal opportunity in recruitment, employment and promotion, training and community outreach. Woodmen Life is also dedicated to strengthening the communities in which its employees live. APPLICANTS WITH DISABILITIES SHOULD ADVISE THE HUMAN RESOURCES DEPARTMENT AT THE TIME OF APPLICATION IF SPECIAL ACCOMMODATIONS ARE NEEDED. Woodmen of the World Life Insurance Society (Woodmen Life) is an equal opportunity employer.