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Demand Generation Lead

confidentalMiami Springs, FL

2 days ago

Occupations

Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists

Industries

Advertising AgenciesMarketing Consulting ServicesCustom Computer Programming Services

$100,000 - $125,000 per year

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About the role

About the Company: We are a growing, venture-backed technology company that is investing in its marketing function to support its next stage of growth.
About the Role: We're seeking a Demand Generation Lead to lead campaign strategy and customer acquisition. This mid-level role combines strategic planning with hands-on execution, building programs that grow pipeline and keep customers engaged. You'll own multi-channel campaigns, manage lifecycle marketing, work with agency partners, and use data and testing to keep improving results.
Responsibilities:
  • Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline
  • Manage paid, organic, email, and partner channels
  • Build lifecycle and nurture programs for key customer segments
  • Run ongoing tests to improve conversion rates and acquisition costs
  • Partner with Sales and Revenue Operations on lead management and lead quality
  • Track and report on performance, ROI, and funnel metrics
  • Manage agency and vendor partners and the marketing technology stack
  • Find ways to use AI and automation to work more efficiently
  • Qualifications3–5 years in B2B demand generation, growth marketing, or a related field, with ownership of lead or pipeline goals
  • Bachelor's degree or equivalent experience
Required Skills:
  • Hands-on experience with major ad platforms and marketing automation or CRM tools
  • Strong grasp of funnel metrics, attribution, and lifecycle marketing
  • Strong analytical skills and comfort turning data into decisions
  • Clear writing and communication skills, including campaign copy
  • Strong project management and cross-functional partnership skills
  • Ability to thrive in a fast-paced, high-growth environment
  • Commitment to diversity, equity, and inclusion
Preferred Skills:
  • Experience at a high-growth technology company
  • Account-based marketing experience
  • Basic design or HTML/CSS skills
  • Experience with AI-powered marketing tools
  • Pay range and compensation package
Location: South Florida (preferred)
Compensation Range: $100,000–$125,000 + 10% bonus
Equal Opportunity Statement Our client is an equal-opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees.

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JOB OVERVIEW

Salary

$100,000 - $125,000 per year

Experience level

Manager

Location

Miami Springs, FL

Occupation

Marketing Managers

Industry

Advertising Agencies

Posted

2 days ago

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