Paid Media Specialist
robert halfCharlotte, NC
About the role
We are actively building a network of experienced Paid Media Specialists for potential upcoming opportunities with our clients. As new needs arise, these professionals will develop, manage, and optimize paid digital advertising campaigns across search, social, display, video, and programmatic channels. The ideal candidate combines campaign strategy, audience targeting, budget management, and performance analysis to drive brand awareness, lead generation, customer acquisition, and revenue growth. This position is focused on maximizing advertising performance and return on investment through data-driven media strategies.
Responsibilities:
Plan, execute, and optimize paid media campaigns across search, social, display, video, and programmatic channels.
Manage campaign budgets, bidding strategies, audience targeting, and media allocations.
Monitor campaign performance and identify opportunities to improve traffic, leads, conversions, and ROAS.Conduct audience, keyword, and competitive research to support campaign strategy.
Develop performance reports, dashboards, and actionable recommendations for stakeholders.
Partner with creative, marketing, and analytics teams to improve campaign effectiveness and customer acquisition efforts.
Implement and validate tracking, conversion measurement, and attribution frameworks.
Stay current on platform updates, industry trends, and emerging paid media best practices.
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JOB OVERVIEW
Experience level
Senior
Location
Charlotte, NC
Occupation
Market Research Analysts and Marketing Specialists
Industry
Advertising Agencies
Posted
today
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