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About the role

Job Description
About Westminster Towers: Westminster Towers is a premier senior living community in downtown Orlando dedicated to providing exceptional care, services, and lifestyle opportunities for older adults. We are seeking a relationship-driven and results-oriented Assisted Living Sales Counselor to support occupancy growth and guide seniors and their families through the decision-making process.
Position Summary: The Assisted Living Sales Counselor serves as a key resource for prospective residents and their families. This role is responsible for generating leads, conducting tours, managing referral relationships, coordinating outreach efforts, and converting prospects into residents while delivering an exceptional customer experience. The ideal candidate has experience in senior living sales, healthcare marketing, long-term care, case management, or a related field and is passionate about helping older adults find the right care solution.
Key Responsibilities: Conduct tours and presentations for prospective residents and families. Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, case managers, and community organizations. Manage prospect inquiries and follow-up activities using CRM tools. Coordinate community outreach events and marketing initiatives. Maintain accurate lead, pipeline, and occupancy reports. Educate prospects on assisted living services, care options, and community amenities. Collaborate with operations and clinical teams to ensure a seamless move-in experience. Support occupancy goals through consultative sales techniques.
Required Qualifications: Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, Social Services, or a related field. Minimum 1 year of experience in: Senior living sales, ORAssisted living sales, ORHealthcare marketing, ORCase management, ORLong-term care services. Strong interpersonal, presentation, and relationship-building skills. Ability to manage multiple prospects and sales activities simultaneously. Proficiency with Microsoft Office and CRM systems.
Preferred Qualifications:
  • Experience working with Medicare and Medicaid programs.
  • Knowledge of senior care, geriatric services, and long-term care resources.
  • Bilingual skills (English/Spanish) preferred.
  • Established healthcare referral network.
  • Experience with community outreach and occupancy-driven sales strategies.
  • Why Join Westminster Towers?
  • Competitive pay: $35.00 - $41.00 per hour
  • Mission-driven senior living organization
  • Opportunity to positively impact the lives of seniors and their families
  • Professional growth and development opportunities
  • Collaborative and supportive work environment
  • Apply TodayIf you are a compassionate sales professional with a passion for senior living and healthcare services, we'd love to hear from you.
  • Apply now to join Westminster Towers and help seniors discover exceptional care and community living.
  • Suggested ZipRecruiter Screening Questions
  • Do you have at least 1 year of experience in senior living sales, healthcare marketing, case management, or long-term care?
  • Do you hold a bachelor's degree in a related field?
  • Have you worked with assisted living, senior living, healthcare, or long-term care populations?
  • Are you authorized to work in the United States?
  • Are you able to work on-site in Orlando, Florida?
  • Do you have experience using a CRM system?
  • Are you bilingual in English and Spanish? (Preferred)
  • Company Description\n

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JOB OVERVIEW

Salary

$35.00 - $41.00 per hour

Experience level

Junior

Location

Orlando, FL

Occupation

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Industry

Assisted Living Facilities for the Elderly

Posted

yesterday

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