Digital Content Producer

Digital Content Producer Reports To: Senior Marketing Manager

Location: Washington, D.C. area (hybrid)

The Role: We're looking for a talented Digital Content Producer to create high-quality, SEO-optimized content that drives organic traffic and generates leads for BMG. You'll work closely with our Content & Social Media Strategist on editorial strategy and our Senior Designer on visual execution. This role is AI-native, you'll use AI to accelerate content production, from ideation through optimization, while focusing your expertise on storytelling, research, and quality control. Your content will directly support our demand generation targets: 100K+ monthly blog traffic and 200+ leads attributed to content annually. You'll produce blog posts, case studies, webinar content, e-books, and white papers across all three priority segments (Systems Design/Integration, Staffing/Operations, Master Control/Channel Playout).

What You'll Do: Content Creation (60%): Write 8-12 long-form pieces monthly (blog posts, case studies, webinar scripts, e-books, white papers). Use AI for first-draft generation, research synthesis, and editing iterations. Ensure SEO optimization and brand voice consistency. Collaborate with Paige on topic selection and strategy. Content Repurposing & Strategy (20%): Adapt content into multiple formats (blog - infographic - social post - email). Build content calendar aligned to demand gen campaigns. Support webinar content development and coordinate with Tim on visual assets. AI-Leveraged Production (15%): Use Claude daily to draft outlines, generate first drafts, synthesize research, and optimize messaging. Build and refine prompts for consistent output. Document what works for team reuse. Performance & Optimization (5%): Track blog traffic, lead attribution, engagement metrics. Report monthly on content performance. A/B test headlines and CTAs. Adjust strategy based on data. What We're Looking For Required: 3+ years of content writing/marketing experience Proven ability to write for multiple formats (blog, case study, whitepaper, email) SEO knowledge and experience with analytics tools Daily Claude/AI experience; ability to use AI to accelerate work Strong research and interviewing skills Portfolio of published content (blog posts, case studies, or articles)

Preferred: B2B SaaS, technology, media, or broadcast marketing experience Experience with content management systems (WordPress, HubSpot CMS) Familiarity with broadcast, video production, or live streaming How We'll Measure Your Success First 6 Months: 50+ blog posts and content pieces published (8-12/month) Blog traffic reaching 50K+ monthly visitors 80+ leads attributed to content Average blog engagement >2 minutes per page 3+ case studies completed with sales enablement First 12 Months: 100K+ monthly blog traffic 200+ leads attributed to content annually 8+ published case studies Average piece: 2+ minute read time, 5%+ CTR Content ROI: $3+ revenue per $1 spent

Why Join: BMG Use AI daily to scale your output 3x without burnout Build a portfolio of high-impact content that drives real business results Work with a lean, high-performing marketing team Direct feedback and collaboration with leadership Competitive salary, performance bonus, health insurance, 401(k), PTO

Equal Opportunity Employer: BMG is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and perspectives.