Social Media Coordinator

Location: Midtown NYC Office (Onsite Only)

Overview: We are seeking a creative and strategic Social Media Manager to oversee and grow three distinct brands across all major platforms: a medical business, a lifestyle brand, and a nonprofit organization. This role requires someone who can adapt tone, messaging, and content strategy while maintaining consistency, engagement, and brand identity across each account. Brands Managed:

• Dr. Keloid (Medical / Business)
• Suit & Scrubs – Dr. Jones (Lifestyle / Personal Brand)
• Operation Keloid (Nonprofit / Awareness & Community)

Key Responsibilities: Content Strategy & Planning:

• Develop and execute monthly content calendars for all three brands
• Tailor messaging and content style to each brand’s audience and goals
• Identify trends, content opportunities, and platform updates
• Content Creation, Including Clinical & Live Procedures
• Capture and record live procedures, including surgeries, in a professional and compliant manner
• Coordinate filming schedules with medical staff and patients
• Edit and produce educational, engaging, and compliant video content from surgical footage
• Ensure proper patient consent and adherence to privacy regulations for all recorded content
• Create behind-the-scenes, educational, and storytelling content from real patient experiences
• Platform Management:
• Manage daily posting across platforms (Instagram, TikTok, YouTube, Facebook, etc.)Optimize posting schedules based on analytics and engagement
• Maintain consistency in branding, tone, and messaging
• Patient Relationship Building & Community Engagement
• Build and maintain relationships with patients featured in content
• Communicate with patients before and after procedures for storytelling opportunities
• Ensure patients feel comfortable, respected, and accurately represented
• Monitor comments, messages, and inquiries across all accounts
• Engage with followers, respond to DMs, and foster community growth
• Analytics & Reporting:
• Track performance metrics (engagement, reach, conversions, growth)
• Provide weekly/monthly reports with insights and recommendations
• Adjust strategies based on data and performance trends
• Campaigns & Promotions:
• Plan and execute campaigns for launches, events, and awareness initiatives
• Support marketing efforts for patient acquisition (Dr. Keloid)
• Drive storytelling and mission awareness for nonprofit initiatives
• Brand Differentiation:
• Maintain clear distinctions between:
• Educational/medical authority (Dr. Keloid)
• Personal/lifestyle storytelling (Suit & Scrubs)
• Mission-driven, community-focused content (Operation Keloid)