Director of Marketing

The Role: We’re looking for a Director of Marketing to own and operate Sendblue’s marketing function. This role is responsible for translating business goals into channel priorities, allocating budget, building and executing testing roadmaps, and ensuring marketing efforts drive real revenue impact. This is a hands-on leadership role. You will set strategy, but you are also expected to execute. You’ll write, build, analyze, manage agencies and editors, and make decisions. This role is not advisory — it is accountable for outcomes. What You’ll OwnMarketing Strategy & Business AlignmentPartner with the CRO to translate company-level goals into clear marketing strategies and priorities Define channel-level objectives, testing plans, and execution roadmaps Act as the owner of marketing direction, sequencing, and focus Budget Ownership & Decision-MakingOwn marketing budget allocation across channels (within an agreed total budget) Decide how spend is distributed based on performance and priorities Maintain and execute a marketing testing roadmap Make decisions with agencies, including the authority to say no to initiatives that do not align with goals Content & Distribution (YouTube & Meta) Create or oversee distribution strategy across YouTube, Meta, and Linkedin. Work directly with editors and contractors to: Shape content direction and hooks Improve structure, pacing, and performance Align content with funnel and conversion goalsAnalyze performance and continuously iterate based on engagement and revenue impact Lifecycle & Email MarketingOwn email marketing strategy for the Sendblue list Create or overseeCampaign emails Product announcements Lifecycle, activation, and “show up” sequencesOptimize lifecycle programs to improve activation, conversion, and retention Funnels, Scripts & Marketing CollateralCreate or oversee creation of: Funnel and landing pages Messaging frameworks Video, ad, and content scripts Sales and channel enablement collateralEnsure all assets are purpose-built for specific channels and measurable goals Maintain consistency of messaging across ads, content, lifecycle, and sales touchpoints Agency & Employee ManagementOwn relationships with marketing agencies, editors, and contractors Set clear briefs, expectations, KPIs, and feedback loops Ensure external partners operate as extensions of the internal team, not drivers of strategy Analytics, Attribution & ReportingRoll up performance data across channels into clear, executive-level dashboards Track progress toward weekly, monthly, and quarterly targets Ensure marketing data is reliable enough to support budget and prioritization decisions Surface insights, trends, and recommendations to leadership Marketing Tech Stack (Preferred Experience) Familiarity with the following tools is strongly preferred: Hyros— attribution and paid performance measurement Zapier— workflow automation and integrations ActiveCampaign— email, lifecycle, and automations Close CRM— pipeline visibility and revenue alignment You don’t need to be an expert in every tool, but you must be comfortable owning the system end-to-end and reasoning directly from the data. What We’re Looking For6–10+ years experience in growth, content, or revenue-aligned marketing roles Experience managing $500k/m budget across channels Proven ability to own strategy and execution, not just one or the other Comfortable managing agencies, editors, and contractors Strong analytical instincts and ability to connect marketing activity to revenue outcomes Builder mindset — excited to create systems from scratch Experience working closely with a CRO, Head of Revenue, or CEO is a strong plus

What Success Looks Like: Marketing channels with clear priorities, owners, and performance visibility Content and paid distribution that consistently drive qualified demand Lifecycle programs that materially impact activation and conversion Clear dashboards that make tradeoffs and performance obvious A CRO who can trust marketing execution and focus on higher-leverage revenue strategy Sendblue lets businesses send iMessage from inside their CRM. When it comes to sales, authenticity is everything, and green bubbles aren’t cutting it anymore. In order to get a lead with an iPhone to actually respond to a text in 2025, it HAS to be blue. That’s where Sendblue comes in – we provide a virtual iMessage line directly in a business’ CRM which they can use to message their leads and clients. Our goal is to provide an over the top experience for our customers in every way, from giving them technology they can’t access anywhere else to ensuring their workflows and sales processes are actually effective. We deeply value the relationships we have with our customers, and keeping them happy and successful is our top priority. We are a lean team based in New York City, and we are growing extremely quickly.