Director of Social Commerce, TikTok Shop

CANDIDATES MUST HAVE: EXPERIENCE RUNNING TIKTOK SHOP END TO END**THIS ROLE IS HYBRID IN NYC*Director of Social Commerce, Tik Tok ShopA fast-growing, digitally native consumer brand is seeking a Director of Social Commerce, Tik Tok Shop to own and scale its Tik Tok Shop business and support future social commerce initiatives. This is a highly visible role for someone who deeply understands the Tik Tok Shop ecosystem and has hands-on experience building and scaling the channel. This person will own overall shop strategy, day-to-day performance, affiliate strategy, storefront operations, and Tik Tok Shop campaigns and media. The ideal candidate combines strong commercial and analytical capabilities with a creative, entrepreneurial mindset. This is an opportunity to take ownership of an established channel, identify areas of underperformance, and develop the strategy to drive its next phase of growth.

What You'll Do: Own and scale the Tik Tok Shop business strategy and commercial calendar Own the channel P&L and drive GMV, conversion, profitability, and sustainable growth against clear KPIsAnalyze channel performance, identify areas of underperformance, and implement strategies to improve results Build, scale, and optimize the Tik Tok Shop affiliate program to generate a strong pipeline of always-on creator content Lead the affiliate strategy while managing a team member responsible for supporting execution Own storefront and catalog management, including listings, pricing, promotions, and inventory synchronization Support Tik Tok Shop media strategy, including GMV Max and Video/Live Shopping Ads Help shape livestream/LIVE commerce strategy and execution Partner cross-functionally to ensure Tik Tok Shop supports both commercial growth and broader brand-building objectives

What We're Looking For: Bachelor's degree in Marketing, Communications, Business, or a related field Hands-on experience running or materially contributing to a Tik Tok Shop business Strong Tik Tok Shop creator and affiliate program experience is essential Demonstrated experience operating and scaling a meaningful Tik Tok Shop channel Strong understanding of GMV, conversion, AOV, ROAS, affiliate ROI, and overall channel profitability Experience with Tik Tok Shop media, GMV Max, Spark Ads, and/or Video Shopping Ads strongly preferred Ability to analyze an existing business, quickly identify what is and isn't working, and develop an actionable growth strategy Strong balance of analytical and creative thinking Entrepreneurial, proactive, and comfortable taking ownership in a lean, fast-moving environment Experience within consumer brands or an agency supporting Tik Tok Shop businesses; specific category experience is not required Location New York City Hybrid schedule with three days per week in office