Product Manager III

Overview As Product Manager III for Client Ads, you bridge product development and market success by leveraging customer insights to shape strategy and execution. You will partner with product teams to align research with roadmaps and lead go‑to‑market efforts that drive adoption and measurable outcomes for brands and publishers. You’ll coordinate cross‑functional work streams, from marketing collateral to product positioning and FAQs, ensuring a single source of truth. You will operate in a fast‑paced environment, using data to guide decisions and grow product impact. This role offers a clear opportunity to influence product strategy and market success at scale. Responsibilities Product Strategy & Customer Intelligence: conduct market research, customer interviews, and competitive analysis to identify opportunities and inform direction; align research priorities with roadmaps; stay informed on market dynamics and emerging needs. Go-to-Market & Marketing Execution: develop and execute annual marketing plans; create collateral (sales materials, case studies, blogs, videos, web content); shape product positioning and messaging; maintain single-source documentation for positioning and FAQs. Cross-functional Leadership: collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training; drive alignment on product vision; support Alpha/Beta testing and gather post-launch feedback; steer case studies and research initiatives. Success Metrics: track impact on roadmap, adoption and engagement, campaign effectiveness, collateral quality, and customer satisfaction. Key requirements 10 years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience communicating results to senior leadership Experience building, executing and scaling cross-functional marketing programs Experience driving direction and alignment with cross-functional teams Cross-functional collaboration Strategic thinking Effective communication with senior leadership Data-driven decision making Market research and competitive analysis Product positioning and messaging