Marketing Strategy and Planning Director
pwcRaleigh, NC
Marketing Strategy and Planning Director
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersAbout the role
Overview:
As Marketing Strategy and Planning Director, you will shape integrated marketing plans that drive brand visibility and revenue growth for PwC’s Internal Firm Services. You’ll translate insights into actionable campaigns, coordinate cross‑functional efforts, and guide teams to deliver data‑driven outcomes. You’ll develop thought leadership and oversee measurement of marketing impact across channels. This role combines strategic direction with hands‑on planning to strengthen the Firm’s market presence and client impact. Compensation / Benefits medical dental vision 401k holiday pay vacation
Responsibilities:
Lead integrated marketing strategy and planning aligned with market insights and business priorities Direct annual and quarterly campaign planning, channel mix, and resource allocation Translate market research and campaign data into growth recommendations Oversee development of marketing briefs, messaging frameworks, and content priorities Shape measurement approaches to track outcomes, engagement, and ROI Collaborate with stakeholders to align plans with service line goals and client needs Coach marketing teams on planning methods, performance analysis, and digital tools Identify process improvements and tech solutions to boost planning accuracy and speed
Key requirements:
At least 8 years of experience in sales, marketing, or PwC experience High School Diploma or equivalent Preferred: Bachelor’s degree stakeholder influencing collaboration across cross-functional teams strategic thinking marketing strategy development integrated planning across audience, market, and performance insights campaign prioritization and measurement planning
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JOB OVERVIEW
Experience level
Manager
Location
Raleigh, NC
Occupation
Marketing Managers
Industry
Marketing Consulting Services
Posted
today
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