Business Account Manager - CPG

Business Account Manager III The Business Account Manager III will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation. Responsibilities include coordinating with Customer Managers to develop and execute business plans, building and managing strategic plans for respective retailers/wholesalers, aligning on strategy and plan with Region Broker Managers, identifying opportunities and threats, feeding Customer Managers with planning analytics to support Cat/Line reviews, NI presentations, etc. Effective trade fund management and visibility, measuring effectiveness of Customer Managers, aligning with Insights lead and being guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions, working with syndicated/other data sources to both manage and inform strategic and tactical trade plans, ad-hoc financial and data analysis, including pre/post event analysis, developing Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative, attending Customer Sales Calls with the Customer Manager Team where appropriate, developing and delivering content as part of the CROSSMARK Business Review process, and ensuring Client's Plans are built and maintained in CROSSVIEW and the Client's Trade Planning System. Qualifications include a Bachelor's degree (B.A.) from a four-year university preferred; relevant experience may be considered in lieu of a degree, work experience in sales or marketing for a minimum of 5-7 years with experience calling on a major chain customer, Excel, Power Point, working knowledge of Nielsen and syndicated data sources, strong communication and people skills, collaboration and influencing skills, ability to be a clear communicator, strategic thinker, and problem solver, and ability to effectively prioritize demands and follow through on commitments. About CROSSMARK: CROSSMARK is a part of Acosta Group – a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.