Associate Director, Web Personalization

Overview In this role you will lead the enterprise web personalization strategy to deliver predictive, real-time experiences. You will guide AI-driven site features, real-time recommendations, and advanced optimization to drive engagement and digital ROI. You’ll partner with technology, data, and marketing leaders to scale personalized journeys and measurable revenue impact. Join a collaborative team at a renowned professional services firm focused on innovation and client outcomes. Compensation / Benefitscomprehensive benefits packagemedical and dental plansvision coverage 401(k) planswell-being benefits Paid time off and holidays Responsibilities Define and execute the enterprise web personalization roadmap with a shift to AI-driven, real-time content experiences Lead deployment and optimization of AI conversational agents and real-time recommendation engines on the site Oversee an advanced optimization framework using ML and real-time data to test, refine, and scale complex web experiences and conversion paths Evaluate and evolve the digital personalization ecosystem; partner with tech/architecture teams to integrate new AI capabilities Collaborate with data and intelligence teams to build dynamic audience segments triggering personalized site experiences at landing Establish KPIs and report on impact of AI-driven web experiences on engagement, pipeline, and ROIAct with integrity and professionalism to uphold KPMG's respectful work environment Key requirements Eight years of experience in digital marketing with focus on web personalization, A/B testing, and CROBachelor's degree in marketing, information technology, analytics, or a related field Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows, and CMS Platforms Proven track record of implementing real-time, AI-powered digital experiences that drive revenue Excellent stakeholder management and ability to advise senior marketing leaders Authorized to work in the U.S. without visa sponsorship now or in the future Strategic technology advisory Cross-functional collaboration Strong communication and reporting to executives Web PersonalizationAI/Conversational Agents Web Hooks/API