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About the role

Type: Unpaid / School Credit / Stipend-Based (customize based on arrangement)
Duration: Winter (Nov-Jan)
Location: Miami (Hybrid – remote tasks with in-person shoot support required)
About 197 The Agency197 The Agency is a creative-led social media agency specializing in building bold, aesthetic, and conversion-focused online presences. We partner with brands in fashion, beauty, wellness, and lifestyle to deliver visual storytelling that drives impact. From scroll-stopping content to strategic growth plans, we make brands unforgettable.
Internship Overview: As a Winter Social Media Intern, you’ll work closely with our strategy and content teams to support client accounts, influencer campaigns, and creative production. This role is perfect for someone with a passion for branding and social media, a sharp eye for aesthetics, and a willingness to be hands-on at content shoots and production days. Must be Miami-based and available at least three days per week, including being on-site for shoots as needed. You’ll get behind-the-scenes access to how a creative agency operates and help bring campaigns to life.
What You’ll Learn:
  • How to build and support social media strategy for real brands
  • How to assist in creative production and content capture
  • How to track trends and identify brand-aligned opportunities
  • How influencer partnerships are executed from sourcing to tracking
  • How to manage assets and contribute to performance reporting
  • Intern Responsibilities
  • Production & Shoot Support
  • Assist at in-person client shoots (styling help, set assistance, shot list review, content capture)
  • Capture content on iPhone or camera, as requested or needed per client
  • Help prep moodboards, shot lists, and creative inspiration before shoot days
  • Capture behind-the-scenes content for agency use (Stories, Reels, TikToks)
  • Assist with organization of footage and assets post-shoot
  • Social Media Strategy Support
  • Research trends, competitor activity, and content ideas
  • Support writing social captions and organizing content calendars
  • Contribute to moodboards and creative direction for assigned brands
  • Influencer & UGC Coordination
  • Help source influencers and UGC creators for campaigns
  • Maintain influencer lists and content trackers
  • Organize received UGC for repurposing and internal review
  • Reporting & General Support
  • Gather metrics and assist in building monthly performance reports
  • Take notes during internal meetings and strategy sessions
  • Maintain content folders and update trackers
Ideal Candidate:
  • Based in Miami and available a minimum of 3 days per week
  • Comfortable being on-set and supporting production days as needed
  • Currently pursuing a degree in marketing, media, communications, or related field
  • Obsessed with social trends, branding, and creative formats
  • Organized, proactive, and eager to learn
  • Basic familiarity with Canva, Google Suite, Instagram, and TikTokPerksHands-on creative production experience
  • Real client exposure and portfolio-building opportunities
  • Mentorship from seasoned strategists and creatives
  • Flexible scheduling for school commitments
  • Potential for future paid positions within the agency
  • What you’ll actually be doing:
Shoot Coordination & Prep: Interpreting mood boards and creative direction, building actionable shot lists, curating prop lists, sourcing models/talent, and scouting locations. Creative Strategy: Taking raw concepts from our strategists and drawing them down into structured, client-ready execution plans. Light Video Editing & Assembly: Organizing footage, building basic cuts, and preparing high-grade B-roll for post-production. On-Set Production: Assisting on shoot days to make sure the vision translates smoothly from paper to screen.
What we’re looking for: An obsessed eye for modern social trends, visual aesthetics, and typography. High-level problem solving—you see a creative vision and immediately figure out the "how."Proficiency with CapCut, Premiere, or short-form video editing tools. A proactive, self-starter mentality. If you want to learn how a modern creative agency operates behind the scenes—this is it. To apply: Send your portfolio/resume, and a quick video introducing yourself to hello@197theagency.com.

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