Senior Analyst Social Media

Overview As Senior Analyst, Social Media, you drive optimized social strategies and compelling marketing content for Jet Blue. You collaborate cross-functionally to align business priorities with social plans, and you act as the subject-matter expert on platform best practices and analytics. You’ll lead the employee advocacy program and guide content development with a data-driven mindset. This role offers impact across campaigns, product awareness, and brand expression within a fast-paced airline environment. Compensation / Benefitshealthcare benefits 401(k) plan with company matchcrewmember stock purchase plandisability coveragelife insurancefree space-available travel Responsibilities Lead internal partnerships with products, promotions, customer support, crewmembers, CSR and other teams to translate priorities into social content plans Own planning, development and maintenance of the organic social content calendar and identify always-on opportunities and key moments Serve as project manager for day-to-day social initiatives, coordinating cross-functional stakeholders and ensuring on-time delivery Express brand in novel ways to boost engagement and advocacy across social channels Act as subject-matter expert on social platform best practices, copy optimization, link strategy, CTAs and evolving features Own Jet Blue's employee ambassador program (Blue Creators) including recruitment, engagement and content coordination Own analytical reports and use insights to guide content strategy and opportunities Support creative direction of assets for social channels alongside the Creative team Collaborate to build product awareness and demand generation campaigns Develop creative and goal-oriented social briefs aligned with strategic objectives, gathering information from stakeholders Other duties as assigned Key requirements Bachelor's Degree in Marketing, Advertising, Communications, Business or equivalent combination of education and 4+ years of related experience 3 years of experience in Marketing, Social Media and Content Marketing or Advertising Ability to thrive in a fast-paced environment with shifting priorities and tight deadlines Strong interpersonal skills and ability to interact with people at all levels Willingness to travel overnight (about 10%) and possess valid travel documents for US travel Knowledge of social media channel capabilities, attribution methodologies, and ability to drive measurable awareness, traffic and conversion Eligible to work in the country of position; no visa sponsorship available Strong communication skills Cross-functional collaboration Relationship-building Social media strategy Content planning and optimization Analytics and reporting