Generative Search Architect: AI-Driven Brand Discovery
abbott laboratoriesSpringfield, IL
yesterday
Occupations
Search Marketing StrategistsMarket Research Analysts and Marketing SpecialistsMarketing ManagersIndustries
Advertising AgenciesWeb Search Portals and All Other Information ServicesAll Other Professional, Scientific, and Technical ServicesAbout the role
Abbott Laboratories is seeking a Generative Search Strategist to optimize Abbott’s enterprise digital presence across Abbott.com and brand storytelling platforms. You will drive AI-driven discovery, implement GEO/SEO best practices, and mature content frameworks for structured content and editorial workflows.
You will partner with content, digital marketing, and public affairs teams to deliver scalable playbooks, dashboards, and training on traditional and generative search.
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JOB OVERVIEW
Experience level
Manager
Location
Springfield, IL
Occupation
Search Marketing Strategists
Industry
Advertising Agencies
Posted
yesterday
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