Chief Brand Architect for Fast-Growth CPG

Create Wellness in New York is seeking a VP of Brand to lead our brand function across digital and retail channels. You will shape strategy, oversee activations, partnerships, content, and communications to drive efficient acquisition and fast growth in a dynamic market. You'll partner with founders and the SVP of Marketing to translate business goals into a bold annual plan, manage a team, and optimize brand touchpoints—from packaging to paid media—through disciplined measurement.