Marketing Analyst

Responsibilities: Analyze marketing and campaign performance data to identify trends, opportunities, and areas for improvement across digital channels. Build and maintain reporting dashboards that translate complex metrics into clear, actionable updates for business stakeholders and leadership teams. Use tools such as Google Analytics, Adobe Analytics, and advertising platform data to measure engagement, conversion, and return on marketing investment. Partner with cross-functional teams to consolidate insights from multiple data sources and support a more standardized analytics environment. Present findings, recommendations, and performance summaries in a concise and visually effective manner to decision-makers. Evaluate web traffic, customer behavior, and campaign results to guide optimization strategies and improve overall marketing effectiveness. Support the development of a go-forward reporting framework that helps establish a primary source for marketing performance insights.