Director of Lifecycle Marketing

About Us: Kabbalah Centre International is a global organization dedicated to making the wisdom of Kabbalah accessible and relevant to modern life. Through our digital platforms, educational programs, live events and international community, we help people deepen their understanding of themselves, their relationships and their potential. We are building a more connected, personalized and engaging digital experience that helps students discover meaningful content, develop consistent learning practices and deepen their involvement with our community.

The Opportunity: We are seeking an exceptional Director of Lifecycle Marketing to transform how we engage, nurture and retain our global digital audience. Working across Masterclass, Onehouse and our broader educational ecosystem, you will own the strategy and execution of personalized student journeys that turn initial interest into meaningful participation, consistent study, deeper engagement and long-term connection. This is a high-impact role at the intersection of marketing, technology, data and student experience. You will identify where engagement breaks down, uncover opportunities in student behavior and build intelligent lifecycle programs that improve activation, progression, retention and revenue. We are looking for someone who combines strategic sophistication with exceptional execution. You should be equally comfortable developing lifecycle strategy, designing and personally implementing sophisticated CRM journeys, analyzing performance and partnering with Technology on integrations and engineering-dependent work. Success requires understanding both the human and commercial dimensions of engagement — helping students find greater value in their experience while delivering measurable organizational results. What You’ll OwnLifecycle Strategy & Student Engagement Own the lifecycle strategy across onboarding, activation, ongoing engagement, progression, retention and re-engagement. Design personalized journeys that connect students with relevant content, teachers, courses, live programs and community experiences based on their interests, behaviors and engagement patterns. Diagnose where students disengage and develop initiatives that encourage consistent study, deeper participation and long-term connection. Build intelligent audience segmentation strategies that recognize different levels of familiarity, engagement and commitment. Create meaningful pathways between introductory experiences, ongoing study, educational programs, membership and broader community involvement.

CRM, Automation & Technical Execution: Own the strategy, performance and continuous optimization of lifecycle email marketing, including audience targeting, personalization, testing and revenue contribution. Architect and personally implement sophisticated lifecycle programs, combining behavioral data, Salesforce CRM segmentation, automation logic and personalized communications across interconnected platforms. Build, launch and optimize automated email journeys, behavioral triggers, onboarding programs, retention campaigns and re-engagement sequences. Develop a strong understanding of CRM data structures, audience definitions, data flows and the technical capabilities of our digital ecosystem. Independently diagnose implementation challenges, assess technical feasibility and deliver practical solutions within existing systems, escalating engineering-dependent requirements appropriately. Translate complex lifecycle requirements into clear technical specifications, collaborating with Technology on integrations and platform capabilities. Identify opportunities to improve personalization, efficiency and engagement through SMS, WhatsApp, AI and emerging marketing technologies. Establish scalable automation and communication processes that minimize manual work while improving the student experience.

Commercial Performance & Optimization: Own lifecycle performance across activation, engagement, progression, conversion, retention and revenue. Analyze behavioral data, conversion funnels and audience cohorts to identify friction and opportunities for improvement. Design and execute experiments that strengthen course participation, membership conversion, repeat engagement and long-term audience value. Establish clear reporting, performance benchmarks and a disciplined process of testing and optimization. Prioritize lifecycle initiatives by expected impact, implementation effort and measurable business value, translating insights into practical improvements.

Cross-Functional Leadership & Student Experience: Partner with Marketing, Technology, Education and Student Support to create a connected experience across our digital ecosystem. Lead complex lifecycle initiatives from diagnosis and strategy through implementation, testing, launch and optimization. Incorporate student feedback, usability challenges and behavioral insights into lifecycle priorities and improvements. Establish clear project priorities, timelines, responsibilities and success metrics. Navigate competing priorities and technical constraints with sound judgment, resourcefulness and a focus on execution. Communicate progress, results, challenges and recommendations clearly to senior leadership.

Experience & Qualifications: We are looking for a commercially sophisticated lifecycle marketer with strong technical capabilities, analytical intelligence and a demonstrated record of independent execution.

Required: Significant experience in lifecycle marketing, CRM marketing, retention marketing or customer engagement, with direct ownership of strategy and measurable outcomes. Proven experience personally designing, building, launching and optimizing sophisticated automated customer journeys, rather than exclusively supervising their implementation. Hands-on Salesforce experience, including working with CRM data, audience segmentation, reporting and lifecycle marketing processes. Advanced hands-on expertise in CRM and marketing automation, including segmentation, behavioral triggers, personalization, automation logic and data flows across interconnected systems. Demonstrated success improving activation, engagement, conversion, retention, customer lifetime value or revenue. Strong analytical capabilities, including funnel analysis, cohort analysis, A/B testing and performance measurement. Ability to independently diagnose lifecycle challenges, develop solutions and prioritize initiatives based on potential impact. Experience leading complex cross-functional projects from concept through successful implementation. Technical fluency sufficient to troubleshoot marketing automation challenges, define requirements and collaborate effectively with developers and CRM specialists.

Preferred: Campaign Monitor or comparable email marketing platforms. Experience in subscription businesses, digital education, membership platforms, media or consumer technology. Familiarity with email HTML, SMS, WhatsApp and multichannel engagement. Practical experience using AI to improve marketing automation, personalization or analytics. Experience working with international audiences and complex digital ecosystems. We value demonstrated capability, intellectual curiosity and meaningful accomplishments over specific job titles or years of experience. The Person Who Will Thrive HereYou’re intellectually curious. You understand human behavior and are interested in what motivates people to engage, return and develop lasting relationships. You’re strategically and commercially sophisticated. You connect behavioral insights, technology and data to opportunities that improve student engagement, retention, conversion and revenue. You’re technically capable and hands-on. You understand how marketing technology works, enjoy building sophisticated lifecycle programs and know when to collaborate with engineering specialists. You’re resourceful and decisive. You navigate imperfect systems, establish priorities, exercise sound judgment and find practical ways to move complex initiatives forward. You’re ambitious and self-directed. You take initiative, create momentum, communicate effectively across cultures and disciplines, and hold yourself accountable for results.

What Success Looks Like: Within your first six months, you will have: Developed a clear understanding of our student lifecycle, engagement patterns and highest-impact opportunities. Launched and optimized onboarding journeys for Masterclass and Onehouse. Implemented targeted re-engagement and retention initiatives. Improved audience segmentation, personalization and lifecycle automation. Established reliable reporting across engagement, progression, conversion, retention and revenue. Demonstrated measurable improvements against agreed performance objectives. Created a prioritized, scalable roadmap for continued lifecycle optimization. Success will be measured by the programs you launch, the improvements they generate and the sustainable capabilities you establish.

Why Join Us? This is an opportunity to build and lead a critical lifecycle marketing function within an established international organization. You’ll have the scope to shape how a global audience discovers, engages with and progresses through our digital ecosystem — combining strategic ownership with the ability to implement meaningful change. Working across marketing, technology, education and community, you’ll have substantial ownership, direct exposure to senior leadership and the opportunity to influence how people around the world connect with our content and educational programs. If you are a commercially minded lifecycle marketer who understands people, loves technology and knows how to turn ambitious ideas into measurable results, we would like to hear from you.