Director, Brand Marketing

Overview In this Director of Brand Marketing role, you will shape and elevate the Edible brand across multiple concepts and touchpoints. You’ll translate consumer insights into strategic campaigns that grow awareness, consideration, and profitable growth for franchisees. You will lead cross-functional collaboration with Insights, Innovation, eCommerce, Store Operations, Media, Lifecycle Marketing, and agency partners to deliver integrated, consumer-centric experiences. This is a high-impact leadership position with the opportunity to mentor a growing brand marketing team and influence the future of a recognizable gifting brand. Responsibilities Translate brand strategy into strategic campaign plans and marketing initiatives across channels Lead and manage 360-degree, consumer-centric campaigns with agency partners Collaborate cross-functionally to execute integrated marketing strategies Oversee agency and vendor relationships, ensuring alignment and efficient use of resources Identify and develop innovative marketing opportunities, including brand partnerships Lead, mentor, and develop two direct reports and foster a culture of accountability and collaboration Key requirements Bachelor’s degree in Marketing or related field 7–10+ years in brand management, retail marketing, or related discipline Experience leading complex, cross-functional marketing initiatives from strategy to execution Strong understanding of integrated marketing, brand strategy, consumer insights, social media, influencer marketing, creative development, and multi-channel campaigns Proven ability to use data and performance results to inform strategy and optimize campaigns Experience managing agencies, vendors, budgets, and competing priorities in a fast-paced environment Strategic & Creative thinking Influential & collaborative leadership Consumer-first mindset Integrated marketing Brand strategy Consumer insights