Digital Marketing Specialist

Job TypeFull-time

Workplace Location In-Office/On SiteAbout the Role Financial Services of America is looking for an experienced Digital Marketing Specialist to take ownership of the day-to-day execution, measurement and optimization of our digital marketing efforts. This is not a social media coordinator position. We are looking for someone who understands how digital marketing actually works — paid media, conversion tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and can use data to continually improve performance. You'll work directly with FSA's Marketing Director and internal marketing team to help build and operate a growing digital lead-generation engine. What You'll OwnPaid Digital Advertising Build, manage and optimize campaigns across Meta/Facebook, Instagram, Google Ads, YouTube and other digital platforms. Manage campaign budgets and monitor performance. Test audiences, creative, copy, offers and landing pages. Build and manage retargeting campaigns. Identify opportunities to improve lead quality and reduce acquisition costs. Digital Lead Funnels Manage digital acquisition for multiple FSA campaigns, including: Retirement planning lead-generation campaigns Interactive retirement assessment/quiz funnels Educational webinars In-person retirement workshops and seminars Website lead generation Retargeting and prospect re-engagement campaigns New digital campaigns and offers as they are developed You'll help manage the complete path from: Ad → Landing Page → Lead → Qualified Lead → Appointment → Client Analytics & Conversion Tracking Manage and troubleshoot Meta Pixel and conversion events. Work with Meta Conversions API (CAPI).Manage Google Analytics 4 (GA4).Manage Google Tag Manager (GTM).Configure and monitor Google Ads conversion tracking. Maintain UTM and campaign tracking standards. Analyze website and landing-page behavior. Help connect advertising data with lead, appointment and client outcomes. Identify tracking problems and recommend solutions.

Experience with CRM systems, marketing automation, Zapier, APIs, WordPress, financial services marketing or similar tools is a plus, but not required. The Person We're Looking ForYou're probably a good fit if you naturally look at marketing results and ask why. Why did one campaign generate better leads? Why did Google generate fewer leads but more appointments? Why did one landing page convert at twice the rate of another? Why are we paying $80 for one lead and $140 for another? What happens to those leads after they enter the CRM?And most importantly: What should we change next? We're looking for someone who is analytical, curious, organized and comfortable taking ownership — someone who doesn't simply report numbers, but helps determine what those numbers mean. How Success Will Be Measured Your primary performance metrics will include: Advertising Spend → Leads → Qualified Leads → Appointments → Shows → Clients Additional metrics will include: Cost