Senior Manager, Brand Strategy and Content

Overview In this role you will shape the Johnson Health Tech Retail family of brands, driving long-term equity and engaging storytelling across retail, ecommerce, and partnerships. You’ll blend strategic direction with hands-on content creation to bring brand stories to life in stores, online, and through collaborations with partners like Peloton and Nike Strength. You will lead cross-functional teams to deliver integrated campaigns and premium content at scale, influencing customer experience and business growth. This is a unique opportunity to build brand experiences across multiple channels and partners, from stores to social to events. Compensation / Benefits Medical, dental, and vision insurance Company-paid life insurance and AD&D401(k) retirement savings planPTOFSA and HSA options Employee product discounts, wellness resources, and EAP Responsibilities Own the strategic direction and annual brand plans for the Retail family of brands (Johnson Fitness & Wellness, Matrix Home Fitness, Vision Home Fitness)Define positioning, messaging, and customer value propositions for each brand Develop brand partnership strategies with key partners (Peloton, Nike Strength, Tonal, Stepr)Identify trends and establish KPIs to measure brand health and impact Manage design and development of brand assets across social, digital, video, and store channels Lead cross-channel content strategy and creative development, including agency and vendor coordination Build scalable content systems and social strategies to drive engagement and traffic Collaborate with Retail Marketing and Ecommerce to enhance in-store and online experiences Influence cross-functional teams and manage costs related to brand and content development Oversee internal communications to maintain brand standards across the organization Key requirements Bachelor degree and minimum seven years of cross-functional/multi-channel marketing experience, preferably in retail Experience managing teams and agency partnerships Strong project management and ability to report results Experience in marketing, brand, or content for a retail brand Strong writing, verbal, and presentation skills Proficiency in Microsoft Officestrong communication and presentation skillscollaborative and cross-functional mindsetstrategic thinking with creative executionattention to detail and qualityadaptability and drive Microsoft Office