Brand Manager
dairy farmers of americaChicago, IL
Brand Manager
dairy farmers of americaChicago, IL
12 days ago
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersAbout the role
Job Description
General Purpose:
Lead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.
Job Duties and Responsibilities:
- Lead comprehensive brand strategy development to support business objectives
- Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing
- Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)
- Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives
Collaborate with cross-functional teams to develop compelling positioning and messaging.
Create differentiation strategies and identify unique selling propositions to stand out in the market
Lead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project execution
Work closely with the sales and customer development team to develop strong market level and account level support programs
Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive response
Drive new product process from opportunity identification to commercialization
Participate in developing and managing the brand marketing budget, ensuring optimal allocation of resources.
Monitor expenses, track return on investment (ROI), and provide regular reports to senior management
The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required.
Other duties may be assigned as required
Job Requirements
Education and Experience:
- Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education)8 or more years of brand marketing, marketing (category management, trade, general), sales, or related experience
- New product launch/commercialization experience, including a strong understanding of the new product development process
- Certification and/or License – may be required during course of employment
- Knowledge, Skills, and Abilities
- Advanced knowledge of brand marketing/marketing principles and practices
- Strong knowledge of new product introduction and commercialization process
- Able to think creatively and strategically
- Able to develop and deliver compelling presentations to bring ideas to life and build support internally as well as externally with business partners or accounts
- Able to analyze and interpret business and brand data through primary and secondary research (e.g., syndicated data, consumer and shopper insights, and business financials)
- Able to translate consumer, shopper, and customer insights into 'go to market' strategies and plans (including new products, sales/trade communication, selling strategy and materials)
- Able to lead multiple projects and participate in cross-functional environment
- Able to problem solve, multi-task, prioritize work activities, and meet deadlines
- Able to organize time, energy, and resources effectively to achieve goals (i.e., organizational skills)
- Must be able to read, write and speak English
- Travel 5%-15% (1-3 times per year)
An Equal Opportunity Employer including Disabled/Veterans
Job Details
Job Type: Full Time
Category: Sales and Marketing
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JOB OVERVIEW
Experience level
Manager
Location
Chicago, IL
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
12 days ago
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