Social Media Marketer - Caribbean region

Job Opportunity Skill Hat is an award-winning, Black-owned professional education and business development company helping ambitious professionals turn their skills and experience into greater career opportunities, income, and ownership. Our work is focused on two core pathways. Through our GRC program, we help professionals build practical, real-world Governance, Risk and Compliance experience and position themselves for opportunities in the industry. Through Founder Studio, we help experienced professionals turn their expertise into consulting businesses by developing strong offers, learning how to generate qualified leads, and building the sales systems needed to win clients. Our programs combine practical training, mentorship, real-world application, and hands-on support. With a global community of professionals, Skill Hat exists to help people move beyond simply acquiring knowledge and toward creating tangible career and business outcomes. Job Description This is a remote position. Skill Hat is a global training institute. We provide expert training, coaching, and community to help professionals launch their dream careers in tech. Our immersive, hands-on courses teach cutting-edge, high-demand technical and strategic skills, producing resilient careers. Some of our programs include Business Analysis, Scrum, User Experience Design, Product Management, Project Management, and No-Code Software Development. About the Role We are looking for a dynamic and creative Social Media Marketer based in the Caribbean regions to join our team at Skill Hat. This is a remote role, ideal for someone who thrives on innovation, takes initiative, and is passionate about growing a brand's online presence from anywhere. You will be responsible for driving organic lead generation, creating engaging content, and continuously optimizing our strategies based on data and feedback. Key Responsibilities:Develop and execute creative social media strategies across Linked In, Instagram, and our website. Create and manage content that drives engagement and generates at least 400 organic leads per month. Design and promote lead magnets (e.g., eBooks, guides) and collaborate with Sales Development Reps (SDRs) to optimize lead follow-up. Analyze data and feedback to refine social media campaigns and improve performance. Use tools like Zoho CRM and Zoho Social to manage and track interactions; recommend new tools that enhance productivity. Collaborate cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy. Requirements Proven experience in social media marketing with a track record of driving organic growth. Strong understanding of Linked In and Instagram algorithms and platform best practices. Ability to create engaging content, including graphics, short videos, and written posts. Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly). Application Instructions: To help us get to know you better and see your skills in action, please include the following with your application: Your updated resume A link to your portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results Candidates based in Caribbean regions are strongly encouraged to apply.