Vice President, Audience Strategy

Overview As Vice President of Decision Sciences & Audience Strategy, you lead a high-visibility, client-facing team that turns complex analytics into actionable business guidance. You serve as the strategic translator between data science and executive storytelling, shaping how executives interpret audience and market insights to drive decisions. You will collaborate with leadership to evolve our analytics offerings and differentiate the agency through data-driven recommendations. This role combines leadership, strategic consulting, and hands-on analytics at scale, offering meaningful impact for clients and the business. Compensation / Benefitscompetitive benefits package Responsibilities Provide real-time strategic advisory to senior clients, diagnosing problems and guiding next steps using data-backed insights Bridge analytics and business storytelling, delivering decision-ready recommendations Lead, mentor, and structure a growing analytics team (Associate Directors, Managers, Analysts)Drive capability innovation by identifying high-value use cases (incrementality, attribution, optimization, segmentation)Support business development by partnering on pitches and solutioning to differentiate analytics capabilities Key requirements 8+ years in analytics, business strategy, or management consulting with proven high-client-touch relationship management Direct pharma marketing experience (DTC or HCP) or in highly regulated environments; familiarity with pharma data sources (IQVIA, Symphony, Purple Labs) is a major plus Strong foundation in marketing measurement, attribution, media optimization, and audience segmentation; ability to discuss data science concepts without coding daily Exceptional executive communication, storytelling, and ability to synthesize insights in live client settings Proven people leadership managing mid-to-senior analytics professionals Bachelor’s degree in a quantitative or business field; MBA or advanced degree a plus Executive presence Business storytelling Cross-functional collaboration Marketing measurement Attribution Media optimization