Director of Brand Marketing

Essential Functions: Lead US brand strategy, positioning, messaging, and brand-building initiatives. Use consumer insights, market trends, and competitive intelligence to strengthen the brand's relevance and differentiation. Ensure consistent brand expression across packaging, DTC, Amazon, social media, advertising, and retail materials. Develop and lead the digital marketing roadmap across social media, paid media, content, search, CRM/email, influencer partnerships, and other relevant channels. Own DTC marketing performance, including consumer acquisition, conversion, retention, repeat purchase, and customer lifetime value. Define priority audiences, consumer journeys, content direction, and channel strategies. Establish KPIs and use performance data to test, optimize, and improve marketing effectiveness and return on investment. Brief and manage branding, creative, digital, media, and other external partners; manage scope, budgets, timelines, and accountability. Lead the marketing components of US product launches and integrated consumer campaigns. Partner with Sales, Product, E-commerce, Scientific, Regulatory, Costco, and marketplace partners to support commercial growth while maintaining consistent brand strategy. Build WEIDER's internal marketing capabilities over time, including recruiting and managing a Social, Content & Influencer Marketing specialist as the business grows. Minimum Education, Experience and SkillsBachelor's degree in Marketing, Business, Communications, or related discipline, or equivalent relevant experience. 8+ years of progressive consumer marketing experience with responsibility for brand and digital strategy. Demonstrated success building, launching, repositioning, or scaling a consumer brand or marketing capability from 0 to 1. Strong experience leading agencies and translating brand strategy into measurable execution. Working knowledge of DTC, e-commerce, Amazon, paid media, social, content, CRM/email, and digital analytics. Experience in supplements, nutrition, wellness, consumer health, fitness, or CPG strongly preferred. Ability to operate successfully in an entrepreneurial environment with limited infrastructure, evolving priorities, and no direct reports initially. Strong commercial, analytical, leadership, communication, and project-management skills. The successful candidate will be a brand leader and organizational builder who can turn strategy into execution through strong agency leadership, digital fluency, and commercial discipline. This person will know how to get the best work from external partners while progressively building the internal capabilities for long term growth.