Video Producer / Editor, Marketing

Location: Charlotte, NC area

The Role: As Video Producer + Editor, you'll create high-performing video content across our most important marketing channels, including YouTube, Meta, AppLovin, and our website. You'll partner closely with the Growth Team to ideate, develop, shoot, test, and refine creative concepts. You'll work with product footage, stock assets, existing content, graphics, animation, and new footage to create videos that capture attention, communicate our value props, and drive conversions. You'll also manage our video library and DAM, identify opportunities to repurpose existing content, and create iterations based on performance.

What You'll Do: Concept, edit, and produce scroll-stopping paid video ads for YouTube, Meta, and other digital channels Create engaging video content for our website, landing pages, and marketing campaigns Develop creative concepts and visual hooks that capture attention quickly Select and direct voiceover, music, graphics, and animation to bring concepts to life Shoot video content as needed at our nursery and on location Transform product footage, stock, and existing assets into compelling, performance-driven creative Partner with the Growth Team to brainstorm, test, and optimize creative based on performance Bring brand value props to life through strong storytelling, visual hooks, and motion Maintain brand consistency while creating content that feels fresh, fast-paced, and attention-grabbing Stay current on social, eCommerce, and video trends, formats, and best practices Assess and maintain our video library, identifying opportunities to repurpose existing content and fill creative gaps Manage the editing and filming calendar, proactively prioritizing projects and keeping work moving forward Travel as needed for photoshoots and video production

What We're Looking For: 3+ years of experience creating social media and digital video content, particularly for YouTube and Meta Experience shooting and producing video for paid advertising and website content A strong portfolio demonstrating digital, social, and/or performance-driven video work Strong storytelling and visual instincts, with an ability to hook viewers quickly A performance-minded approach and comfort iterating creative based on data and results Proficiency in Adobe Premiere Pro and After Effects Experience with A/B testing and performance-driven creative is a plus Strong project management skills and the ability to manage an editing and filming calendar A self-starter who takes initiative, solves problems, and can work independently Collaborative mindset and ability to work closely with creative, growth, and marketing teams Willingness to travel as needed for photoshoots and video production About our perks

Job Type: Full-time