SEO Sepcialist

Key responsibilities: Run SEO audits for new and existing client accounts and turn findings into prioritized roadmaps. Conduct keyword research focused on local, high-intent searches Own on-page SEO: titles, meta descriptions, headings, internal linking, schema markup, and site structure. Lead off-page SEO: link building, local citations, directory listings, and digital PR.Optimize and manage Google Business Profiles, including reviews strategy, posts, and multi-location practices. Write and edit SEO content (service pages, location pages, blogs, FAQs) and brief our design team on page needs. Partner with our technical team on site speed, Core Web Vitals, indexing, and tracking issues. Build and use AI tools and agents to automate research, content drafting, audits, and reporting. Track rankings, traffic, calls, and form leads; report results to clients in plain language. Stay current on search algorithm updates and AI search (Google AI Overviews, ChatGPT, Perplexity) and adjust strategy. Required skills and qualifications 5+ years of hands-on SEO experience, ideally at an agency managing multiple client accounts. Proven results in local SEO: rankings, Google Business Profile performance, and lead growth. Strong command of on-page, off-page, and technical SEO fundamentals. Skilled at SEO keyword research and SEO writing that reads naturally for patients. Fluent with core tools: Google Search Console, Google Analytics, Semrush, etc. Comfortable using AI tools (ChatGPT, Claude, or similar) in daily SEO work. Clear communicator who can explain results and recommendations to non-technical clients. Organized enough to manage several accounts and deadlines at once. Familiarity with Word Press and basic HTML/CSS.Generative Engine Optimization (GEO): Get client practices mentioned and cited in AI-generated answers from Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Claude. Answer Engine Optimization (AEO): Structure content to win direct answers, featured snippets, People Also Ask, and voice search results. Write passage-level, citable content: clear question-and-answer blocks, concise definitions, and facts AI models can quote.