About the role

AFX is seeking an experienced Regional Sales Manager to drive sales across the Central United States within the Commercial, Residential, Showroom, and Hospitality markets. Midwest-based location preferred. AFX Inc - Job Opportunities This is a remote role best suited for candidates located near a major metro airport, with the ability to travel frequently throughout the territory (approximately 50–60%). This position reports to the VP of Sales.
Key Responsibilities:
  • Sales Planning & Execution
  • Develop and execute regional sales strategies to achieve revenue and margin targets
  • Forecast and deliver sales performance by agency
  • Manage the sales pipeline and ensure opportunities are followed through to close
  • Determine competitive pricing strategies on bids and custom projects
  • Prepare and analyze sales reports to identify growth opportunities
  • Channel & Agency Management
  • Manage independent sales rep agencies and dealers
  • Establish sales territories, quotas, and performance goals
  • Provide training, support, and tools to sales partners
  • Drive strategic account planning across the territory
  • Client Engagement & Field Activity
  • Conduct field visits, joint sales calls, and presentations
  • Build relationships with distributors, contractors, agents, and end users
  • Participate in trade shows and industry events
  • Travel approximately 50–60% of the time
  • Market Intelligence & Collaboration
  • Monitor competitor activity and provide insights
  • Collaborate with product and marketing teams on strategy and launches
  • Contribute to pricing, SKU selection, and go-to-market strategies
  • Share regional insights to support business planning
Requirements:
  • QualificationsBachelor’s degree in Business, Marketing, or related field preferred5–7+ years of experience in lighting sales (regional or national level)
  • Experience as a Regional or District Sales Manager strongly preferred 3+ years of selling specification lighting products through agents and distribution
  • Strong understanding of the lighting specification community and channel ecosystem
  • Proven track record of achieving sales targets
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Ability to travel 50–60% within the territory

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JOB OVERVIEW

Experience level

Manager

Location

Waukegan, IL

Occupation

Sales Managers

Industry

Industrial Machinery and Equipment Merchant Wholesalers

Posted

today

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