VP, Media, Boston
allen gerritsenEast Boston, MA
$160,000 - $200,000 per yearAPPLY NOW
About the role
160,000-200,000 per year - Please note: final compensation within this range depends on your experience and the skills you bring. We're happy to talk through specifics during the interview process.
At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands beUnignorable.
At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Vice President, Media plays a critical leadership role in bringing that philosophy to life.
The VP, Media sets the strategic vision for paid media across accounts and leads the delivery of integrated, insight-driven media solutions that drive measurable business outcomes. This role blends strategic leadership, operational excellence, and hands-on media expertise.
As a senior leader within the agency, you will guide media strategy from concept through execution, mentor and elevate talent, steward senior client relationships, and ensure that our work consistently meets the highest standards of performance, quality, rigor, and impact.
You help ensure our work is not just effective, but Unignorable.
Craftsmanship
Apply strategic rigor and executional excellence to develop and deliver integrated media plans that drive measurable business outcomes.
Set the strategic direction for cross-channel paid media solutions aligned to client business objectives
Lead the development of integrated media strategies, frameworks, and client presentations
Ensure clear audience insights, competitive context and compelling strategic narratives
Provide senior oversight of tactical planning including channel mix, flighting, partner selection, and investment allocation
Oversee RFP development, vendor briefing, evaluation, negotiation, and selection
Serve as final approver for key media documentation including authorizations, flowcharts, trafficking sheets, and billing inputs
Ensure flawless execution across trafficking, tagging, pacing, optimization, and reconciliation through team leadership
Maintain full accountability for performance, timelines, operational rigor, and consistency across accounts
Continuously seek deeper understanding of audiences, media behaviors, and emerging opportunities to inform smarter, more effective media decisions.
Guide advanced audience research and media behavior analysis
Stay ahead of marketplace, platform, and product shifts to inform proactive strategy
Provide senior perspective on competitive media activity and implications
Champion innovation while ensuring strategic discipline
Creativity
Bring imaginative, thoughtful media thinking that enhances creative ideas and ensures brands show up in meaningful, contextually relevant environments.
Translate complex data and strategy into clear, compelling media narratives
Partner closely with creative and strategy teams to ensure integrated brand storytelling
Elevate the craft of media across the agency through strong thinking and presentation excellence
Culture
Be an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes.
Serve as a senior advisor and escalation point for clients while partnering closely with account leadership
Build strong cross-functional relationships across creative, strategy, analytics, finance, and account teams
Lead, mentor, and develop media talent across levels
Establish clear expectations for timelines, deliverables, and quality
Foster a collaborative, accountable, and high-performing team environment
Play an active role in new business efforts, including pitch strategy and presentations
Drive organic growth through strong client partnership and strategic leadership
What You Bring:
Bachelor's degree in Advertising, Marketing, Communications, Media, or related field
10+ years of media planning and buying experience with demonstrated senior leadership responsibility
Proven experience leading integrated, multi-channel media strategies
Experience managing senior and executive-level client relationships
Strong strategic, analytical, and business acumen with the ability to connect media decisions to business outcomes
Exceptional communication and presentation skills
Demonstrated experience leading and developing high-performing teams
Deep familiarity with media platforms and tools including Google Ads, Meta, Google Campaign Manager, Google Analytics, and related ecosystems
Strong organizational skills with the ability to manage complexity across multiple accounts
Collaborative leadership style, high emotional intelligence, accountability, and a sense of humor
Preferred
Experience evolving or scaling a modern media practice
Advanced negotiation experience and strong publisher relationships
Familiarity with tools such as Asana, Advantage, GWI, LiveRamp, or similar platforms
Comfort operating in fast-paced, evolving environments where strategy, media, and technology intersect
Joy in solving complex problems and defining new approaches when the playbook does not yet exist
Positive leadership mindset rooted in a solutions oriented approach
Why A&G?
Join a vibrant team that values creativity, innovation, and making a positive impact.
Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.
*A&G is not offering immigration sponsorship for this position at this time.*
A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.
A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.
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JOB OVERVIEW
Salary
$160,000 - $200,000 per year
Experience level
Manager
Location
East Boston, MA
Occupation
Advertising and Promotions Managers
Industry
Advertising Agencies
Posted
today
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