Group Account Director, B2B

You Will Be Serving as the senior relationship leader and escalation point across a portfolio of complex B2B client accounts Building trusted partnerships with VP and C-suite client stakeholders and advising them on business, marketing, and growth priorities Overseeing the growth, retention, strategic direction, and overall health of assigned client relationships Identifying and advancing organic growth opportunities across existing accounts while supporting broader new business efforts Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)Bringing strategic and innovative ideas to client engagements by partnering with Wpromote specialists and applying a strong understanding of cross-channel marketing dynamics Guiding the development of integrated, full-funnel marketing strategies across channels such as Paid Search, Organic Search, Paid Social, Programmatic, You Tube, Email, and Content Overseeing all aspects of client statements of work, including deliverables, renewals, scope changes, and change orders Leading executive-level client meetings, quarterly business reviews, annual planning sessions, and other strategic conversations Interpreting data from analytics, CRM, and marketing automation platforms such as GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and Hub Spot to assess performance and identify opportunities to drive pipeline and revenue growth Ensuring marketing strategies align with client goals, sales priorities, and measurable business outcomes Managing the financial health and profitability of assigned accounts, including staffing, resource allocation, agency hours, forecasting, and scope management Collaborating with Strategy, Creative, Media, Analytics, and Martech teams to deliver cohesive campaigns that generate qualified pipeline and measurable revenue impact Providing strategic oversight and quality control across client deliverables Anticipating account risks and developing proactive plans to protect client relationships, retention, and business performance Leading, developing, and motivating Account Directors and other account team members while fostering collaboration, accountability, and continued growth Helping improve account management processes, standards, and best practices across Wpromote’s B2B practice You Must Have 10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment 5-6+ years of B2B client management experience Experience overseeing a portfolio of complex, enterprise-sized client relationships and guiding multiple account teamsA demonstrated track record of strengthening client relationships, retaining business, and identifying organic growth opportunities Experience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and other relevant channels Experience leading full-funnel digital programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablementA strong understanding of B2B sales cycles, buying committees, and funnel stages from MQA through closed-won, with the ability to align marketing programs with revenue KPIsExperience leveraging CRM, marketing automation, and intent data platforms such as Salesforce, Hub Spot, 6sense, and Demandbase to inform strategy and reporting The ability to translate complex media, attribution, and business performance data into clear insights and recommendations for VP and C-suite stakeholders Strong strategic marketing capabilities, including competitive assessments, industry analysis, audience segmentation, and go-to-market planning Experience successfully overseeing multiple enterprise-sized clients with combined media budgets exceeding $80 million Strong financial acumen, including experience managing account profitability, scopes of work, staffing plans, and resource allocation Proven experience managing, mentoring, and developing account leaders and cross-functional teams The ability to foster collaboration and influence teams across disciplines without direct authority Exceptional communication, presentation, negotiation, and executive stakeholder management skills The ability to prioritize multiple complex workstreams and perform effectively under pressure An energetic, solutions-oriented approach and passion for client leadership Bachelor’s degree in Marketing, Communications, Business, or a related field Nice to Have Familiarity with multi-touch attribution and media mix modeling Experience supporting enterprise new business pitches and RFP responses Experience helping scale account management processes or capabilities within a growing B2B practice