Senior Manager, Category Commercial

Senior Manager, Category Commercial Plant‐Based Yogurt and Functionals Lead Category Commercial for Silk and So Delicious Plant-based Yogurt and Plant-Based Functionals across all channels to translate BU objectives and strategies into sales and channel specific strategies and objectives that drive the quadruple win and sustainable, profitable growth in the BU.Success requires the ability to translate category insights into action, partner closely with Brand, Sales, Finance, Supply Chain, and RGM, and influence stakeholders across functions to deliver high‐impact commercial plans. The Senior Manager must balance strategic thinking with strong operational excellence, ensuring both near‐term delivery and long‐term brand and category growth. This leadership role achieves these objectives by: Drive consumer and customer centric strategies that are inherently commercial in the BU, driving prioritization clarity across the marketplace via channel/customer segmentation. Lead commercial planning in segment —including selling stories, assortment recommendations, long range planning —in partnership with Sales and Revenue Growth Management. Ensure strategy to action through robust action plans within BU Sources of Growth; and translation to customer plans via channel playbooks, Plan Alignment Meetings, ECR and IBP.Serve as a central sales voice in cross‐functional forums by synthesizing insights from consumer trends, syndicated data, competitive intelligence, and customer performance. Partner with Brand and cross-functional teams to assess business cases, size new opportunities, support innovation launches, and build execution tracker for performance against expectations. Collaborate with Finance, Demand Planning, and Supply Chain to ensure accurate forecasting, alignment to financial targets, and strong service levels across key customers. Driving robust performance management routines via BU and Sales MBR against action plans and impact. "Did we do what we said we would do? Did we execute to specification? Is the impact in line with expectations? What do we need to accelerate, pivot or execute differently?"Provide sales input into the marketing/innovation team regarding product development (e.g., pricing, pack size, etc.) – maintain cross-channel view for new product and brand launches Consistent liaison between sales and marketing teams – be the first port of call, delivering excellence with a solution and growth mindset. Bachelor's degree required Ability to understand shopper/consumer insights and performance analytics, translate into customer friendly language 5–10+ years of progressive experience in Client, preferably in commercial, category, broker management, Category Management or customer‐facing roles. Demonstrated success leading cross‐functional initiatives, influencing without authority, and delivering measurable business results. Strong command of syndicated data (e.g., Circana/IRI, Nielsen), financial analysis, and delivering insight-driven communication. Proven ability to build strategic relationships with internal teams and customer partners.