VP of Marketing (B2B, Subscription)

Overview In this leadership role you will shape the marketing strategy across multiple brands, driving growth for a subscription-based information company. You will lead a cross-brand team to optimize paid channels, expand into new acquisition avenues, and strengthen B2B go-to-market efforts. You’ll own retention, lifecycle marketing, and ROI analysis while partnering with executives to align growth priorities. This role offers high visibility, direct influence on product launches and growth initiatives, and meaningful impact on the company’s B2B expansion. You will lead with energy and collaboration to scale marketing across diverse brands. Compensation / Benefitscompetitive base salarypotential long-term profit-sharing 15 days PTOrobust holiday schedulecomplimentary lunches on in-office daysparking reimbursement Responsibilities Lead marketing strategy and execution across multiple brands and business lines Manage and develop an established team spanning brand marketing, SEO, content, and social media Own paid search performance, optimization, and scalable growth initiatives Identify and develop new acquisition channels beyond Google Ads Partner with executive leadership on growth strategy and marketing priorities Build and execute B2B go-to-market initiatives Improve customer retention, lifecycle marketing, and subscription conversion Analyze marketing performance, profitability, and ROI across brands Drive new campaigns, product launches, and growth opportunities Balance strategic leadership with hands-on execution in a high-visibility role Key requirements Deep hands-on Paid Search experience with Google Ads and Microsoft/Bing Ads Proven experience building, optimizing, and scaling PPC programs Strong B2B marketing and demand generation experience Experience developing go-to-market strategies and new growth motions Background in subscription-based businesses Paid social media experience and broader digital marketing expertise Experience leading teams while remaining actively involved in execution Success managing multiple brands, products, business units, or client portfolios Strong analytical, organizational, and prioritization skills Experience leveraging AI tools, automation platforms, and marketing technology Energetic, collaborative, and adaptable leadership styleenergeticcollaborativeadaptable leadership Google Ads Microsoft/Bing Adspaid social