Consumer Insights Lead, Subscriptions, Devices and Services

Overview As Consumer Insights Manager on the Go-to-Market Insights team, you will drive consumer and market insights to accelerate adoption and engagement across Google’s consumer subscriptions, including Google One AI and Google Fi Wireless. You will design and lead end-to-end quantitative and qualitative research programs, partnering with Marketing, Product Management, Strategy & Operations, and UXR. Your work will define target users, core features and use cases, and our brand strategy, while contributing to NPS, willingness-to-pay research, and subscriber analytics. Compensation / Benefitsbonus targetequitybenefits Responsibilities Design and lead end-to-end quantitative and qualitative research programs Partner cross-functionally with Marketing, Product Management, Strategy & Operations, and UXRDefine target users and core features/use cases that drive subscriber acquisition Contribute to brand strategy, NPS, willingness-to-pay research, and subscriber analytics Synthesize perspectives on consumer AI adoption with independent, data-driven insights Manage external research vendors and internal insights communities to improve agility Key requirements 11 years of experience in management consulting, product management and strategy, or analytics in a technology company Experience designing and executing quantitative research studies (segmentation, conjoint/pricing, Max Diff, brand health tracking) and qualitative methodologies (focus groups, diaries, in-depth interviews)Experience working with and analyzing data and managing cross-functional programs or projects Bachelor's degree or equivalent practical experience Strong ability to influence senior cross-functional stakeholders across Product Management, Product Marketing, Strategy & Operations, and UXRcollaborationinfluencing senior stakeholdersstrong communicationquantitative research design and analysissegmentation, conjoint, Max Diff, brand health trackingqualitative research methodologies (focus groups, diaries, interviews)