Online Marketing Specialist

Primary Responsibilities: Consistently upholds and demonstrates the Right at Home core values: Authentic, Accountable, Collaborative, Integrity and Approachable Maintain a positive disposition and be open to input, feedback, and suggestions from franchisees, leadership, and colleagues at all times Work within content management software (CMS) to assist in creating, developing and managing content for organization's web presence Assist local offices with maintaining websites and coach on how to identify areas of opportunity and growth in their digital presence, including search engine rankings using various techniques Coordinate with staff to convert content into proper website structure to optimize search everywhere strategies along with identifying landing pages that can make an impact in accomplishing Franchisee goals Work with cross-functional teams and key franchisee stakeholders to support initiatives from the Right at Home content calendar and marketing plan Utilize excellent project management skills and work cooperatively with corporate team members and Franchisees/Channel Partners Present local analytics to Franchisees using multiple platforms for different online marketing activities focused on overall performance and opportunity Coach Franchisees/Channel Partners on web best practices, monitor and manage their online reputation, and update/disseminate content as needed Maintain brand standards and a consistent look and feel throughout all web properties Stay current with emerging web and online technologies including social media outlets and zero click search Ensure web-based information is archived for future needs Participate in special projects and perform other duties as assigned Successful Candidates will have: B.A. or B.S. in Journalism, Computer Science, Marketing, or equivalent years of directly related experience 4 years' experience in Marketing Google AdWords and Analytics certification a plus Home Care and/or Franchising experience a plus Proven proficiency in digital marketing and social media strategies Proficient at utilizing CMS, web analytics, search ranking tools, and basic HTML skills Knowledge of online directories and business acumen Excellent verbal and written communication skills, including presentations Effective interpersonal skills Team player Highly organized self-starter Strong attention to detail and time management skills Passion, integrity, and energy Right at Home, a Rise Mark Holdings, LLC Company, is an equal opportunity employer that celebrates, supports and promotes diversity and inclusion. We will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity, or any other legally protected basis, in accordance with applicable law.