Vice President of Content

Key Responsibilities: Define and align creative vision and content strategy with business goals and audience needs across Tivity Health's brand portfolio Develop and execute content strategies for diverse audiences, creating messaging and materials that guide buyers through the decision-making process Oversee the creative vision and brand design evolution, leading integrated campaigns and ensuring brand consistency across all channels

Required Qualifications: 10+ years of experience in content marketing, brand storytelling, and editorial strategy, preferably in healthcare or related industries Proven success in leading content and creative functions for both B2B and B2C audiences Exceptional storytelling capabilities with a track record of translating complex concepts into compelling narratives Strong leadership experience in developing high-performing creative teams and managing external partnerships Fluency in modern content operations and marketing technology, including AI-enabled content creation and analytics tools