Lead SEO & AI Search Strategist

Overview In this senior role, you own Lennox's enterprise search and AI discovery strategy, guiding SEO and AI-driven experiences across the digital ecosystem. You’ll partner with marketing, UX, product, content, and engineering to drive visibility, traffic, and conversions. The position combines strategic leadership with hands-on execution, shaping roadmaps and elevating cross-functional partners. A clear hook is the focus on AI-enabled discovery and emerging platforms to accelerate business outcomes. Compensation / Benefitstuition reimbursementmedical, dental, and vision insurance 401(k) retirement planshort-term disability insurance 8 weeks paid birthing leave 12 days paid time off and holidays Responsibilities Own and evolve the enterprise search and AI discovery strategy across traditional search engines, AI-powered experiences, and emerging discovery platforms Serve as lead SME for SEO, AIO, AEO, GEO, entity optimization, and AI discovery across platforms Build and communicate SEO/AI roadmaps aligned with business goals and customer needs Lead AI discovery efforts to improve visibility, citations, and recommendation presence across AI-powered experiences Analyze AI-generated responses and discovery trends to identify opportunities and design experiments Guide technical discoverability strategy with engineering to drive implementation Define and monitor discoverability KPIs (organic visibility, AI citations, conversions, etc.)Monitor evolving customer discovery behaviors and translate insights into optimization strategies Lead content discoverability strategy to improve organic visibility and AI retrievability Partner with product/content SMEs to strengthen authority across HVAC and related topics Translate findings into actionable recommendations for technical teams and leadership Influence backlog priorities and provide implementation guidance with product owners and CMS/ecommerce teams Coach and guide SEO/technical/content teams on best practices and knowledge sharing Translate evolving trends into practical testing strategies and content recommendations Key requirements 8-10+ years of experience in SEO, AI search optimization, digital discoverability, or related fields Bachelor’s degree or equivalent practical experience Experience with evolving SEO across AI-powered discovery (AIO, AEO, GEO, AI Overviews) and LLM-driven search Experience evaluating brand visibility on AI platforms (ChatGPT, Gemini, Copilot, Perplexity)Experience monitoring AI citations, answer visibility, and competitive presence on AI platforms Understanding of entity-based search, knowledge graphs, semantic search, and LLM retrieval Experience designing and testing AI search optimization initiatives (AIO/AEO/GEO)Strong knowledge of technical SEO, on-page optimization, content strategy, site architecture, structured data, Core Web Vitals, and performance measurement Ability to translate audits and data into prioritized recommendations for product/engineering/content Experience with SEO/analytics tools (Google Search Console, Google Analytics, Bright Edge, Semrush, Ahrefs, Screaming Frog, Looker Studio)Familiarity with AI visibility/monitoring platforms (Profound, Peec AI, Goodie AI)Ability to link SEO to business outcomes (traffic, engagement, conversions)Experience influencing Agile/backlog environments and guiding acceptance criteria Strong communication skills to present risks, tradeoffs, and results to stakeholders Experience coaching SEO/technical/content teamsHVAC/manufacturing/B2B/ecommerce experience is a plus Strategic collaboration Influence without authority Ownership and execution Technical SEOAI discovery optimization (AIO/AEO/GEO)Entity optimization