Digital Marketing Specialist

Job Description Job Description This role is located in Granite City, ILPosition Summary We are seeking a results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives that drive brand awareness, website traffic, lead generation, and revenue growth. The ideal candidate combines creativity with data-driven decision-making and has experience managing digital campaigns across multiple channels, including paid advertising, search engine optimization (SEO), email marketing, content marketing, and social media. This role is responsible for developing strategies, optimizing campaign performance, and delivering measurable marketing results. If you are passionate about digital marketing, analytics, and continuous improvement, we'd love to hear from you. Key Responsibilities Digital Marketing Strategy & Campaign Management Develop, implement, and manage digital marketing strategies aligned with business goals. Plan and execute multi-channel marketing campaigns across search, social media, display advertising, email, and content marketing. Manage campaign budgets and maximize return on investment (ROI).Identify opportunities to increase lead generation, customer engagement, and conversion rates. Paid Advertising & SEOCreate, manage, and optimize paid advertising campaigns through Google Ads, Meta, Linked In, and other relevant platforms. Develop and execute SEO strategies to improve search rankings and organic traffic. Conduct keyword research, competitor analysis, and ongoing optimization efforts. Monitor and improve website performance and user experience. Content & Email Marketing Create and oversee content for websites, blogs, landing pages, email campaigns, and social media channels. Manage email marketing campaigns, audience segmentation, and automation workflows. Collaborate with designers, content creators, and internal stakeholders to produce engaging marketing assets. Analytics & Reporting Monitor campaign performance using Google Analytics, advertising platforms, and reporting tools. Track and report on key performance indicators (KPIs), including traffic, leads, conversions, CPA, and ROAS.Conduct A/B testing and conversion rate optimization initiatives. Provide regular performance reports and strategic recommendations. Collaboration & Continuous Improvement Work closely with sales and leadership teams to align marketing efforts with business objectives. Stay current on emerging digital marketing trends, technologies, and best practices. Identify opportunities to improve marketing processes, automation, and campaign performance. Required Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 3 years of digital marketing experience. Experience managing paid advertising campaigns across Google Ads and social media platforms. Strong understanding of SEO, SEM, PPC, email marketing, and social media marketing. Experience with Google Analytics and marketing reporting tools. Strong analytical, organizational, and problem-solving skills. Excellent written and verbal communication skills. Ability to manage multiple projects and deadlines simultaneously. Preferred Experience with marketing automation platforms. Experience with CRM systems and lead management processes. Content marketing and copywriting experience. Basic graphic design or video editing skills. Experience with conversion rate optimization (CRO) and A/B testing. Experience managing marketing budgets and reporting ROI.Key Performance Indicators (KPIs)Website traffic growth Qualified lead generation Conversion rate improvement Cost per acquisition (CPA)Return on ad spend (ROAS)Email open and click-through rates Social media engagement and audience growth Marketing-attributed revenue Compensation & Benefits Salary: $50,000 annually Benefits may include:Medical Insurance Dental Insurance Vision Insurance Life Insurance 401(k)Paid Time Off Professional Development Opportunities Performance-Based Bonus Opportunities Why Join Us? This is an opportunity to make a direct impact on business growth through innovative digital marketing strategies. You'll have the ability to shape campaigns, analyze results, and contribute to the success of a growing organization while continuing to develop your marketing expertise.