Social Media & Email Marketing Specialist (US)
zendeskNew York, NY
Social Media & Email Marketing Specialist (US)
zendeskNew York, NY
today
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations SpecialistsAbout the role
Manage and grow BitMart US's official social media accounts — X (Twitter), Facebook, Reddit, YouTube, LinkedIn, and other emerging platforms. Develop and execute social media and email marketing strategies to drive brand awareness, engagement, and conversion. Plan and manage content calendars across social and email channels, including daily posts, newsletters, campaigns, AMAs, giveaways, and video content. Write, design, and schedule email campaigns including product updates, announcements, and user education. Localize global content for U.S. audiences, ensuring tone, visuals, and messaging align with brand standards. Collaborate with design, product, and growth teams to promote new listings, campaigns, and educational initiatives. Monitor engagement metrics and community sentiment, and deliver regular performance reports with insights. Stay ahead of crypto and social trends to maintain a fresh, authentic brand voice. Support influencer/KOL collaborations, paid ads, and community activations aligned with the U.S. go-to-market plan.
Requirements:
Bachelor's degree in Marketing, Communications, Business, or related field. 3+ years of experience in social media and email marketing, preferably in the crypto, fintech, or tech industry. Proven success in managing and growing audiences across multiple platforms (please include portfolio or examples). Strong understanding of crypto culture, including exchanges, DeFi, NFTs, and community behavior. Excellent written and verbal communication skills in English. Familiarity with analytics and reporting tools (Google Analytics, Sprout Social, Hootsuite, etc.). Creative mindset with a strong sense of design, timing, and trend awareness.
Bonus:
Basic design or video-editing skills (Photoshop, Canva or AI tools like Sora / Midjourney). Interested applicants are invited to submit a detailed resume to: We regret that only short-listed candidates will be notified.
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JOB OVERVIEW
Experience level
Senior
Location
New York, NY
Occupation
Market Research Analysts and Marketing Specialists
Industry
Advertising Agencies
Posted
today
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