Senior Manager, Revenue Generation Marketing

Overview In this role you drive revenue growth by leading integrated demand generation programs and building a scalable engine across paid media, ABM, and lead management. You will lead a cross-functional team to convert top-of-funnel interest into qualified pipeline and revenue, partnering with BI to measure impact and optimize investments. A core focus is establishing an AI-forward, data-driven approach to targeting, personalization, and campaign execution. This is a high-impact leadership role shaping how marketing contributes to revenue at a global tech company. Compensation / Benefitscompetitive salarymarket-competitive benefitsquarterly perks programhybrid working arrangementsample time offcontinuous learning and leadership development opportunities Responsibilities Develop and execute integrated demand generation strategies to drive awareness, engagement, pipeline, and revenue growth Own paid media strategy and budget across search, paid social, display, and retargeting for top-of-funnel acquisition Evolve revenue generation programs to be scalable, measurable, and effective Plan and run integrated campaigns across channels, audiences, markets, and buyer stages Translate business priorities into targeted programs that accelerate pipeline Define audience segmentation, targeting, nurture, and engagement to improve funnel conversion Stand up a new ABM program with account selection, tiering, multi-channel plays, and sales alignment Collaborate cross-functionally to align revenue priorities, campaign strategies, lead management, and pipeline goals Work with BI on measurement and Reporting to optimize ROI and revenue contribution Establish and monitor KPIs across funnel stages and marketing-influenced revenue Improve lead management, scoring, routing, nurturing, and conversion in coordination with stakeholders Drive experimentation and continuous optimization across campaigns, channels, and messaging Build and champion AI-forward processes for targeting, personalization, and workflow automation Evaluate and improve the revenue tech stack for integration and scalability Manage budgets and investments with data-driven ROI insights Lead, coach, and develop a marketing team and establish scalable playbooks and processes Key requirements 8+ years of progressive B2B marketing experience with emphasis on demand generation and revenue marketing 2+ years of leadership experience managing marketing professionals Proven track record transforming revenue or demand generation functions and driving measurable impact Strong understanding of B2B buyer journey, funnel management, segmentation, and conversion strategies Experience standing up ABM programs from scratch or refining mature programs Experience with multi-channel campaigns across digital, email, events, content, paid media Strong analytical and financial acumen linking marketing to pipeline and revenue Experience with marketing automation, CRM, analytics platforms (e.g., Marketo, Salesforce, Wrike)Experience building AI-driven marketing processes to improve targeting and efficiency Ability to lead through change and scale processes Experience in B2B SaaS, tech, or complex enterprise selling preferred Leadership and people management Cross-functional collaboration Strategic thinking and communication Marketo Salesforce Wrike