Digital Optimization Data Analyst II

51905 HROC LLC is seeking an Optimization Specialist II to enhance performance across digital campaigns and business processes. In this role, you will analyze large datasets, identify trends, and run A/B and multivariate tests to improve conversion, efficiency, and ROI. You will build dashboards, track KPIs, and translate insights into clear recommendations for stakeholders. The ideal candidate is highly analytical, comfortable with SQL and analytics tools, and skilled at turning complex data into actions. You’ll partner with marketing, product, and operations to design experiments, document findings, and implement continuous optimization strategies. Analyze campaign and operational performance data to identify optimization opportunities Design and execute A/B and multivariate tests to improve conversion and ROI Develop and maintain performance dashboards and KPI reports Translate data insights into clear recommendations for business stakeholders Collaborate with marketing, product, and operations teams on optimization roadmaps Implement and monitor tracking, tagging, and measurement frameworks Document test hypotheses, methodologies, and results for knowledge sharing Support forecasting and performance benchmarking using historical data Ensure data quality, consistency, and reliability across sources Stay current on analytics, experimentation, and optimization best practices Data analysis A/B and multivariate testing SQL Web and product analytics (e.g., GA4, Adobe Analytics) Dashboarding and data visualization (e.g., Tableau, Power BI, Looker) Statistics and experiment design Tag management and tracking implementation KPI development and performance reporting Excel or spreadsheet modeling Stakeholder communication and presentation Google Analytics or GA4 certification Certification in A/B testing or experimentation platforms (e.g., Optimizely, VWO) SQL or data analytics certification (e.g., Coursera, edX, Google Data Analytics) Tableau, Power BI, or similar BI tool certification