Performance Media Manager

Location: Frisco, TX

Employment Type: Full-Time

Position Summary: The Performance Media Manager is a data-driven strategist responsible for the flawless execution and optimization of multi-channel advertising campaigns. Reporting to the Head of Media, this role acts as the bridge between creative vision and measurable business growth for our brand clients and artist roster. In a rapidly evolving landscape, you will leverage advanced analytics, AI-driven tools, and deep industry knowledge to maximize Return on Ad Spend (ROAS). This role requires an agile mindset to manage a diverse media mix ensuring every dollar invested delivers impact.

Campaign Strategy & Execution: Formulate and drive full-funnel marketing plans that bridge awareness, engagement, and conversion for high-profile artists and brands. Deploy and manage complex campaigns across a modern media mix: Social (Meta, TikTok, Reddit), Video (YouTube, CTV), Streaming Audio (Spotify, Pandora, Podcast Ads), and Programmatic..Execute advanced bidding tactics and experiment to navigate fluctuating auction dynamics. Manage bottoms-up forecasts and budget allocation, ensuring precise pacing across substantial monthly budgets to meet client goals and market demands.

Optimization & Analytics: Perform ongoing campaign optimizations across audiences, placements, creative formats, devices, and geographies to drive media efficiency. Utilize Google Analytics 4 (GA4) and data visualization tools (e.g., Looker Studio) to monitor consumer journeys and identify friction points in the conversion funnel. Develop and maintain a measurement framework that aligns with modern attribution realities, utilizing incrementality testing and first-party data to validate performance beyond last-click attribution. Provide future forecasts and scenario modeling to predict outcomes based on varying budget levels and potential market shifts.

Technical Operations & Creative Collaboration: Implement and validate tracking pixels and tags (GTM, Conversions API, etc.) to ensure accurate data capture in a cookieless environment. Troubleshoot performance issues such as ad disapprovals, tracking discrepancies, or platform API errors to minimize downtime. Collaborate with creative and artist relations teams to provide data-backed feedback on creative performance, guiding the development of "breakthrough" content that resonates. Create insightful reporting that translates complex metrics into clear, actionable narratives for stakeholders, highlighting key wins and strategic next steps. Qualifications & Skills 4+ years of hands-on experience managing paid media campaigns, preferably within an agency, entertainment, or high-growth tech environment. Expert proficiency in major ad platforms: Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and DSPs. Strong understanding of modern digital metrics: Advanced grasp of ROAS, LTV, CAC, CPM, and attribution modeling. Technical fluency: Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and Excel/Google Sheets (Pivot tables, VLOOKUPs, data modeling).Analytical & Strategic Mindset: Ability to synthesize data into strategy and forecast future trends. Adaptability: Proven ability to manage bulk edits and pivot strategies quickly across multiple accounts in a fast-paced industry. Passion for Innovation: A genuine drive to test beta features, new platforms, and emerging ad tech solutions. This opportunity is in-office Monday through Thursday, with remote work on Fridays. Sound like you? Apply Today! Send us an email with your resume