Senior Marketing Manager

ILPosition Description: We are looking for a Senior Manager, Content Marketing Strategy to lead the content strategy and storytelling engine for a retail media organization. This role will own how the organization shows up in the market-from messaging and positioning to content channels and timing. The Senior Manager will develop and execute a differentiated content strategy that strengthens the brand, establishes a clear point of view within the retail media industry, and drives engagement with advertisers, agencies, and industry audiences.

Roles Responsibilities: Develop and own the overarching content marketing strategy across owned, earned, and paid channels. Establish content pillars, editorial point of view, and messaging frameworks. Build and manage annual and quarterly content calendars aligned with business priorities, product launches, consumer insights, industry trends, events, and key industry moments. Identify opportunities to turn company data, insights, innovation, partnerships, and client stories into compelling content and thought leadership. Develop an editorial strategy balancing timely industry commentary with evergreen content. Partner with PR and communications teams to develop earned media opportunities, contributed content, executive POVs, interviews, industry commentary, and announcements. Establish processes for content intake, prioritization, development, approvals, and publication within a complex, matrixed organization. Manage external agencies and partners as needed, providing strategic direction, briefs, and feedback. Establish content KPIs across owned, earned, and paid channels and use performance data to continuously improve the strategy. Monitor competitive and industry trends to identify content opportunities and market gaps. Translate channel and audience performance into actionable recommendations for leadership. Skills 5-7 years of experience in content marketing, brand marketing, communications, editorial strategy, or a related field. Experience preferably within B2B, advertising, media, technology, commerce, or retail. Demonstrated experience owning a content strategy and editorial calendar across multiple channels. Strong understanding of retail media, commerce media, digital advertising, or adtech. Ability to independently develop credible content and points of view on industry topics. Exceptional writing, editing, and storytelling skills. Ability to make complex business, technology, and media concepts engaging and accessible. At least 5 years of marketing experience. Education Bachelor's degree required, preferably in: Business Marketing Strategic Communications Related field