Director of Relationship Marketing
virtual vocationsNew York, NY
Director of Relationship Marketing
virtual vocationsNew York, NY
yesterday
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersAbout the role
Leading the Acquire portfolio within the enterprise Relationship Marketing strategy, the full-time Director of Relationship Marketing will develop and execute strategies for guest acquisition, onboarding, and database health while collaborating across various teams to enhance lifecycle marketing efforts in a hybrid work environment.
Key Responsibilities:
Shape enterprise RM direction and lead strategies for guest growth, acquisition, and database health
Oversee connected acquisition and onboarding journeys across multiple channels, ensuring alignment with guest needs and business objectives
Define performance metrics and optimize strategies based on data insights to drive measurable business outcomesRequired QualificationsBachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent relevant experience
10+ years of progressive experience in CRM, lifecycle marketing, or customer engagement
Proven ability to develop and implement acquisition and engagement strategies that yield measurable results
Deep expertise in audience segmentation, marketing automation, and cross-channel orchestration
Strong analytical skills with the ability to translate complex data into actionable strategies and recommendations
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JOB OVERVIEW
Experience level
Manager
Location
New York, NY
Occupation
Marketing Managers
Industry
Marketing Consulting Services
Posted
yesterday
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