Social & Community Lead

Role Description: Hard Candy is looking for a creative, culturally plugged-in team member to lead daily strategy and execution for Social & Community. This is a hands-on, always-on role for someone who spots trends before they peak, knows how to make a brand show up authentically in the feed, and thrives in the fast-moving space between content ideation and hitting "post."The right person lives on Tik Tok and Instagram, has a sharp instinct for what's about to blow up, and can translate that into content and strategy that feels unmistakably Hard Candy — bold, playful, and unapologetically fun. What You'll Own Build and manage social media content calendars aligned to the overall brand strategy, working hand-in-hand with cross-functional teams Keep calendar details current as the business shifts — ensuring cadence is locked and ready for weekly review Handle social scheduling and posting across all platforms (in-app or via scheduling tools) with obsessive attention to detail Deliver weekly and monthly performance hindsights — reporting on front-end metrics with clear, actionable insights that actually move the needle Continuously optimize posting schedules based on performance data, algorithm shifts, and A/B testing opportunities Build sharp, inspiring social briefs for internal and external creative partners Generate out-of-the-box content ideas, lead content planning, and execute production from concept to publish Engage with our community in a way that feels real — not robotic, not corporate, just Hard Candy