Sr Meta &Tik Tok Ads Buyer

The Sr. Meta & TikTok Media Buyer is a full-time remote role responsible for planning, launching, and optimizing paid campaigns across Meta (Facebook, Instagram) and TikTok to drive measurable growth for client brands. This role involves developing media strategies aligned with client goals, structuring campaigns and ad sets/groups, and continually testing creative, audiences, and bidding approaches across both platforms to maximize performance. The Sr. Media Buyer will monitor key metrics, analyze results, and provide clear insights and recommendations to internal teams and clients — including how budget and creative should flex between Meta and TikTok based on performance. Day-to-day tasks include managing budgets, coordinating with creative and account teams (TikTok in particular relies on native, fast-turnaround creative), ensuring proper tracking and attribution across both platforms, and staying current with Meta and TikTok advertising best practices and platform updates. This role also supports broader digital marketing initiatives by sharing learnings, contributing to acquisition strategies, and helping refine processes for better efficiency and outcomes. Growth path: As the team grows, this role has a clear path to lead a team of up to 4 media buyers — owning their onboarding, QA'ing campaign builds, and setting team-wide standards. You'll also help build and refine the processes, SOPs, and best practices that the wider buying team runs on (naming conventions, QA checklists, reporting templates, testing frameworks), regardless of whether/when you formally step into people management. This position is for an individual looking to join our team full-time.