Business Analyst Digital Marketing - Boise, ID

Business Analyst Digital Marketing - Boise, IDThe Business Analyst supports the successful delivery of Simplot Global Food's digital marketing and website initiatives. This role serves as the bridge between business stakeholders, regional marketing teams, Digital Marketing Operations, and development partners by gathering requirements, translating business needs into actionable user stories, managing delivery backlogs, and facilitating Agile processes. The position is responsible for ensuring digital projects are clearly defined, prioritized, and delivered efficiently while supporting global websites, sales enablement tools, lead generation platforms, integrations, and digital marketing technologies. This role plays a critical part in enabling Simplot's Global Digital Center of Excellence and driving continuous improvement across the digital ecosystem.Key ResponsibilitiesBusiness Analysis & Requirements ManagementPartner with stakeholders to gather, document, and validate business requirements for website, digital marketing, and technology business needs into detailed user stories, acceptance criteria, and functional requirements.Facilitate requirements workshops, discovery sessions, and stakeholder interviews.Identify risks, dependencies, process gaps, and business impacts during project planning.Ensure requirements are clearly documented and approved before development begins.Website & Digital Marketing Project DeliveryCoordinate delivery of website enhancements, Contentful initiatives, integrations, lead generation tools, analytics implementations, and digital marketing digital projects align with business priorities, customer needs, and technical capabilities.Support cross-functional collaboration between marketing, sales, product, regional teams, IT, and external vendors.Manage project timelines, milestones, and delivery & Quality AssuranceSupport user acceptance testing (UAT) and validation of delivered solutions.Verify development work meets documented requirements and acceptance criteria.Coordinate defect identification, resolution, and retesting activities.Ensure completed solutions support business needs and provide a positive user experience.Additional ResponsibilitiesStakeholder Communication & GovernanceServe as a primary liaison between business stakeholders and development teams.Provide regular updates on project status, sprint progress, and delivery outcomes.Manage project documentation, requirements, decisions, and meeting artifacts.Support governance processes, prioritization discussions, and resource planning activities.Reporting & Continuous ImprovementTrack delivery metrics, project performance, sprint velocity, and team capacity.Identify opportunities to improve team efficiency, delivery processes, and stakeholder engagement.Support development and maintenance of digital operations dashboards and reporting.Contribute to continuous improvement of website and digital marketing delivery practices.Typical EducationBachelor's degree (BA or BS) from 4-year college or universityRelevant ExperienceOther Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field. 5+ years of experience as a Business Analyst, Scrum Master, Product Owner, Project Coordinator, or similar role. Experience gathering and documenting business requirements and user stories. Experience working within Agile delivery environments. Strong facilitation, communication, and stakeholder management skills. Experience managing competing priorities and multiple projects simultaneously. Strong analytical and problem-solving skills.Preferred ExperienceSupporting website platforms and content management systems (Contentful preferred). Experience with digital marketing technologies including Salesforce, Pardot/Account Engagement, GA4, marketing automation, lead generation, or CRM platforms. Experience working with Jira, Azure DevOps, Monday.com, or similar project management tools. Scrum Master certification (CSM, PSM, or equivalent). Experience supporting global or multi-regional Requisition ID: 27069 Travel Required: Less than 10% Location(s): Simplot Headquarters - Boise Country: United StatesThe Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status. If the Simplot Company decides to offer you this position, such offer will be conditioned on your satisfactory completion of a post-offer criminal background check. For Washington Job Applicants, see the Washington State Attorney General's Washington Fair Chance Act Guide and RCW 49.94.010 for more information.